The document provides an overview of rich internet applications (RIA), emphasizing the challenges and complexities in their development, particularly high costs and the difficulty of finding skilled developers. It introduces the GenericFrame approach, which simplifies RIA development through visual tools and integrates existing technologies with a focus on enhancing effectiveness and minimizing risks. The timeline of RIA market development and the adoption of GenericFrame illustrates its innovative solutions in addressing past inadequacies in RIA technology.