Sunscreen PSA Project Breakdown & Script
1. Client – Who is this video for? Did you sell them on the idea, or
did they ask for it? If YOU are the client, why are you doing this
video? What creatively do you want to achieve? Why?
○ I want to create a public service announcement about
sunscreen emphasizing the effects of sun damage on
melanated people because I want this type of audience to be
aware that anyone is susceptible to the damage caused by the
sun and they can prevent that by wearing sunscreen. I feel like
there’s this misconception that people with melanated skin don’t
have to wear sunscreen, so I want to clear up those
misunderstandings and spread awareness.
2. Concept – Explain what you envision this project to be.
○ I’m imagining two people laying down in the sun and Danielle
passes a bottle of sunscreen and then asks JP if they want to
put sunscreen on and he’s about to say no. He’s reluctant, but
then there’s a freeze frame on his thoughts about sunscreen.
His thoughts will be told through voice over about the
importance of sunscreen, skin damage, skin cancer on
melanated people. There will be shots of both of them putting
on sunscreen, wearing sunglasses and they will be blurred with
the main topics on screen as text. Then it goes back to the
scene of Danielle giving him sunscreen. This time he changes
his mind and shakes his head or says yes and grabs the
sunscreen. The video will end with the words WEAR
SUNSCREEN.
3. Style – What will it look/feel like?
○ The video will look informational but also try to make it a little
entertaining.
4. Audience/platform - Who will watch this, where will they watch it?
○ The audience will be everyone, especially melanated people.
This video will be watched on YouTube mostly, but can also be
found on social media platforms.
5. Script – This should be in the 2-column format. If you have
interviews, this can be a pre-shooting script. If you have
graphic-heavy content, what we see on the screen should be
included in this script.
Video Audio
B-ROLL - shot of the sun -Music plays-
Shot of two people laying on the
long chairs/Danielle hands him a Here, have some sunscreen.
bottle
Shot of JP almost rejecting the Uh I don’t need it-
exchange/Freeze frame of that
moment
VO - JP Studies show that daily use of
B-ROLL- Danielle squeezing the sunscreen can lower your risks
bottle of sunscreen on her hand of skin cancer and signs of skin
(blurred out) with an icon of
aging.
generic sunscreen
Super- Importance of Sunscreen
VO - JP The sun has uva/uvb rays that
B-ROLL- Danielle and JP are invisible to the naked eye so
wearing sunglasses sitting on whether or not it’s cold or hot
the chairs (blurred out) with an
outside, you still need to put on
icon of sunglasses
Super- UVA/UVB Rays sunscreen.
People with melanin have lower
VO - JP
risks of skin cancer due to sun
B-ROLL- JP taking the sun in
with his arms raised open exposure but the risks are still
(blurred out) with an icon of the there. You are still being
sun’s uv rays exposed to UV-radiation. These
Super- Exposure to UV radiation signs don’t get detected until
you’re older.
VO - JP No matter your skin tone, there
B-ROLL- JP and Danielle having is a sunscreen that is right for
sunscreen on their arms (blurred you. Look for spf 30 and up and
out) with icons of sunscreen with be sure to apply it every two
spf 30 and higher hours.
Super- Sunscreen Application
Shot where JP accepts the On second thought...
sunscreen and smiles
Super - WEAR SUNSCREEN -Music ends-
6. Schedule – Work backward from project due dates to specifically
plot out prepro, production and post.
○
7. Equipment – What do you need to produce this project?
○ Panasonic DVX 200
○ Tripod
○ 2 Wireless or Wired Lav
○ Batteries/Chargers
○ Laptop for editing
○ Hard drive
○ SD card
○ Adobe Premiere & After Effects
8. Crew – Be specific: who will help you?
○ Danielle and JP will be my actors (I’ll use myself as back up)
○ Madan will help me with audio and camera and any other
behind the scenes duties
9. Locations – Where are you shooting this? Do you need
permission? Include photos of location possibilities, show us
where you will shoot (not just a shot of the outside of the building.
Yes, this means you have to go there in advance!)
○ We will shoot at the outdoor patio in the Union on the 4th floor
○
10. Transportation – How will you, your crew and equipment get
around?
○ I will take the bus or walk while my actors and assistants will
either walk or drive to campus
11. Props – What, if any, props will be needed?
○ A sunscreen bottle, sunglasses, and hats
12. On-Air Talent/Interviews – Be specific: who will you interview and
why?
○ JP and Danielle will be my on-air talent to play out the
scenarios.
13. Research/Footage gathering – When/how will this happen?
○ I will find icons and graphics related to sunscreen online
○ I’m planning on filming this Saturday in the afternoon. I plan to
film the whole scene and if there is still time left, I plan to record
his voice over as well.
○ In case there’s not enough time, then I can record JP’s voice
over another time that he’s available, which might be next
Tuesday or Thursday.
14. VO recording/Music – When/how will this happen? Who is your
VO talent, if needed? VO talent should not be YOU unless that is
part of the career you are pursuing.
○ JP will do the voice over for the facts
○ Background music (royalty free)
15. Post – Backing up, uploading, editing, audio mixing, color
correcting, graphics/title creation, finalizing. This is already part of
your schedule, but make sure you have thought through these
steps, and explain them here.
○ I will back up my files on my hard drive and one drive.
○ I will edit the video on Premiere. Color correct and mix the
audio on Premiere as well. Create text and titles either on
Premiere or AfterEffects (depending on time) and add icons and
blur out some of the shots to add text
○ I will upload the final product to YouTube and share it with my
fellow peers.
16. Delivery format - Where will this be viewed, and how will it get
there?
○ This PSA will be viewed on YouTube, Instagram, Twitter, and
other social media platforms.
