Localizing Ecommerce Content

If your checkout doesn’t localize, personalize, and monetize — you’re stalling. 80% of Malaysians now prefer digital wallets for international purchases (Airwallex, Sep 2025).That’s not a stat — it’s a direct customer instruction to fix your funnel. Here’s what the winners in Southeast Asia are doing — and what you should execute by year-end if you want cross-border GMV that sticks: 1. Fix the Checkout, Or Die in Cart 56% of SEA shoppers bounce if they don’t see their payment method (Adyen Index) - 🇲🇾 Malaysia: Touch ‘n Go, GrabPay, BigPay - 🇵🇭 Philippines: GCash, Maya - 🇮🇩 Indonesia: GoPay, OVO, Dana Yet many still default to Visa/Mastercard by habit — not insight. That’s friction, not funnel. Execution: - Add 3+ local wallets per market - Enable BNPL with Atome, Pace, Split - Localize pricing, tax, and returns for trust 2. BNPL = GMV Growth, Not Just Convenience - Atome hit US$4B GMV run rate - 63% income surge in 2025 as SEA consumers stretch purchases via flexible payments - ShopBack: wallet & BNPL promos now trigger buying more than discounts Execution: - Run BNPL promos before payday cycles - Bundle with creator discount codes or marketplace incentives 3. Social = Discovery + Checkout - Shopify SEA: 1 in 2 Gen Zs discover brands on TikTok - Cube x Impact: SEA influencer-led commerce crossed $46B in 2025 - 6x trust multiplier from creators over ads Execution: - Prioritize micro-creators with DM-only affiliate links - Track: click-through, cart adds, not vanity metrics 4. Frictionless Delivery = Cross-Border Loyalty - Asendia: 70% of SEA shoppers will pay more for guaranteed delivery & returns - Maybank: Grab’s loan book + GMV expected to outpace platform sales — because trust + reordering beats discounts Execution: - Add tracked shipping (Janio Asia, Ninja Van) - Offer GrabExpress-style returns-on-pickup - Automate refund flows into your checkout 5. SEA is 6 Markets, Not One Playbook Each = a different growth engine: - 🇵🇭 Wallet-driven, mobile-first, influencer-led - 🇮🇩 COD still relevant, TikTok + BNPL surge - 🇲🇾 Digital wallets dominate cross-border - 🇹🇭 TikTok Shop + LINE Pay combos - 🇸🇬 Mature BNPL, refund/returns culture - 🇻🇳 Fulfillment speed > brand trust Execution: - Build market-specific checkout flows, not templates - Run localized payment + promo logic per country Your 90-Day SEA Checkout Game Plan: ✅ Add 3 local wallets per market ✅ BNPL stack + promos running ✅ Influencer tracking tied to checkout ✅ Refund/returns stack integrated ✅ Payment logic per market localized You don’t scale in SEA with “one funnel to rule them all.” You scale by turning trust into transactions — country by country.    Disclaimer: Insights are for informational use only. Based on public data. No brand endorsements. #Ecommerce #CheckoutConversion #CrossBorder #DigitalWallet #SoutheastAsia https://lnkd.in/gmRVi9yn

"Europe is one market," said no one successfully selling in Europe, ever. Localisation isn’t optional, it’s strategy, and common sense really. 🇬🇷 Greeks? We love humor, sarcasm, and a bit of chaos. Fame often feels more powerful than money. 🇳🇱 The Dutch? Practical and straightforward. They value wealth over status every time. 🇪🇸 The Spanish? They go for good living, ease, and warmth, not the spotlight. 🇩🇪 The Germans? Clear info, structure, and reliability build trust. 🇮🇹The Italians? Passion, style, and storytelling, with a side of espresso. 🇦🇹 The Austrians? Precision, quality, and order. They appreciate reliability. 🌍 The Balkans? Resilience, humor, and strong community ties shape their values. Now, imagine writing one marketing message for all of them. Exactly. Same product, totally different messaging. Not just translated, localised. Not just language, culture, tone, timing, but even the value proposition. Having built eCommerce and brand experiences across these markets, I can tell you this: Treat Europe like one big market, and you’re setting yourself up for a spectacular failure. Because not everyone loves pineapple on pizza. Just ask the Italians. #ecommerce #marketlocalisation #localization

Thinking of Expanding Globally on Shopify? Read This First. You’ve got sales rolling in. Your brand is growing. And now, you’re eyeing international markets. More customers, more revenue, sounds like the next logical step, right? Except… most brands screw this up. They launch globally overnight and end up with: ❌ Orders they can’t fulfill profitably ❌ Confused customers who don’t understand the site ❌ Ads that burn cash but don’t convert Expanding globally isn’t about flipping a switch. It’s about strategy. Here’s what actually works: #1 Find the Right Markets (Not Just Any Market) Not every country will love your product. Before going all in, test demand: ✅ Run small ad campaigns in different regions ✅ Check where your organic traffic is coming from ✅ Research local competitors (are they thriving or struggling?) One brand I worked with tried selling winter jackets in Southeast Asia. You can guess how that went. #2 Localize or Lose Sales People buy from stores that feel familiar. If your Shopify site still shows USD prices to a European shopper, you’re losing sales. ✅ Auto-convert currency based on location ✅ Offer local payment options (many countries don’t use credit cards) ✅ Translate key pages (Google Translate won’t cut it) If customers feel like they’re shopping at an “imported store,” they’ll bounce. #3 Watch Your Shipping Costs Like a Hawk A $20 shipping fee will kill conversions faster than a bad product. ✅ Use local fulfillment centers (Shopify has partners) ✅ Offer clear, upfront shipping rates ✅ Set realistic delivery times, no one wants to wait 45 days Test it yourself: Would you buy from your store with those shipping terms? #4 Customer Support Can Make or Break You More countries = more time zones = more customer complaints at odd hours. ✅ Use chatbots for FAQs ✅ Have a plan for handling refunds globally ✅ Train support reps to actually understand new markets If your response time is slow, your global expansion won’t last long. #5 Start Small, Scale Smart Pick one or two strong markets first. Nail the operations. Then, scale further. Brands that try to sell everywhere at once? They usually end up retreating. Going global is profitable when done right, and a money pit when rushed. 📌 P.S. Thinking of expanding? DM me “FIX” to get started in the right way. #shopify

Stop thinking like a global brand and start acting like a local one. Europe is NOT waiting for you. You have to earn it your way in👇 1. Localize like your business depends on it. 🇫🇷 French users don’t click “Buy Now.” They click “Commander” 🇩🇪 Germans don’t trust casual tone. They want precision, formality, and certifications. 🇪🇸 Spaniards expect WhatsApp support. Or precisely — voice support :) Thus you should know language and have someone who knows. Design, language, tone — everything must feel native. 2. Social proofs are your sheets of passport. Companies entering Europe often build region-specific landing pages: ✅ Translated content ✅ Testimonials from locals ✅ Case studies with EU logos ✅ Adapted colors, names and establishments. No Siemens or Carrefour on the customer list? Then partner with a small local business — and use that as your wedge. 3. Get boots on the ground. Great founders attend events like Web Summit (Lisbon), TechBBQ (Copenhagen), Slush (Helsinki). They don’t go to party. They go to network :) 4. Legal & finance barriers WILL stop you — if you're messy. Set up a local entity (Estonia via e-Residency is a good start). Offer EU-friendly payment options. Be GDPR-compliant from day one. These are not “nice-to-haves” These are must-be-doing😎 5. Stop saying “We’re cheaper” Start saying “We’re sharper” European B2B buyers don’t want cheap. They want safe. They want to know you won’t vanish in 6 months. ✌️so… This is not about building one-day offer. It’s about building trust for ages — across borders, cultures, and currencies. /// What market are you operating on now? What peculiarities do you face here? #eu #europeanmarket #beglobal #goglobal

🏌🏻 Are your listings ready for Q4?   🌎 If you're selling in Europe, Japan, or any other non-English marketplace, do you know that many of your competitors are likely not doing a great job with their content?   How do I know this?   For the last 5 years, we’ve worked with close to 4000 brands, which both include brands that only sell on Amazon, but also some of the largest CPG brands in the world, like Vital Proteins, Solgar vitamins, Crocs, Vimergy and others.   ☝🏻It all comes down to one thing.   Many of these brands don't pay enough attention to content in languages where they don't have local teams.   They often rely on machine translations or AI-generated content, and that just doesn't do the job.   Here’s a quick checklist to help you ensure that everything is in place to crush the end of the year:   🔴 1.    Conduct Keyword Research from Scratch in Every Single Language -            NEVER translate keywords from English into another language. Chances are, they won't be proper keywords in the target language.   🔴 2.    Localize your listings -            You might think explaining how to use your kit in that 2nd bullet is a “piece of cake”, but you might confuse your audience in other parts of the world, by talking about a chocolate cake that doesn't have to do anything with that DIY kit you are selling over the pond.   🔴 3.    Use translators who know Amazon -            They know the rules ((e.g., title length requirements).) -            Know how to properly incorporate keywords -            Have the list of words you shouldn’t use in your listings   🔴 4.    Make sure you’ve said your goodbyes to emojis in bullets   🔴 5. Translate Text on Main Images - This is crucial, as images are the first thing shoppers see when they land on a product listing. 💡 According to Harvard Business Review, 50% of Europeans don’t speak English. Why target only some potential buyers when you could be reaching them all?     ♻️ Repost if you find this helpful! ---------------- Are you considering expanding into international markets, but unsure if it's the right move? Follow me for insights and discover the potential through my posts and in-depth analytical videos on various everyday brands. #amazonfba #amazonq4 #amazoneurope

"Scaling a Shopify store globally sounds exciting—until you realize managing multiple stores can be a nightmare." That’s where Shopify Markets steps in. 🌍 What is Shopify Markets? It’s Shopify’s built-in tool that helps you sell internationally — from a single store. No need for multiple logins, duplicate products, or syncing apps. You can manage: ✅ Currency & pricing ✅ Country-specific shipping rules ✅ Custom content per region ✅ Tax & duties ✅ Local domains or subfolders ✅ Auto redirection based on geolocation 🛒 Real-world example: Let’s say you sell home decor in India 🇮🇳 but want to expand to the US 🇺🇸 and Europe 🇪🇺. With Markets, you can: Show INR on .in and USD/EUR on .com Offer different shipping costs Customize festive promos (e.g., Diwali vs Black Friday) Keep everything under one admin ⚙️ Why I like it (as a dev): One dashboard Less dependency on sync tools Smart Liquid handling (request.country) for country-specific logic SEO-friendly setup with subfolders or country domains 🔍 But it’s not perfect: Limited flexibility vs fully separate stores Some features need Shopify Markets Pro (advanced plan) App compatibility issues (especially with heavy custom setups) 💬 If you’re a dev, have you used Shopify Markets? 💬If you're a D2C brand — are you running one store or multiple? Drop your thoughts below 👇 I’m curious how others are approaching global expansion on Shopify. #Shopify #Liquid #WebDevelopment #D2C #InternationalSelling #ShopifyDevelopers  #EcommerceStrategy  #D2Cbrands  #ShopifyMarkets #WebDevelopment  #InternationalEcommerce  #ShopifyTips #LiquidDevelopment  #CrossBorderSelling  #EcommerceGrowth

Here's how I've used Google to successfully internationalize 7- and 8-figure eCom brands: Important: This is not just about translating your website. It's a multi-layered approach where Google becomes your best friend. 🤝 Let me break down how I've approached this successfully: 1. Understand the language layer. When we expanded to Germany, we targeted both English and German speakers by creating dedicated sub-folders: yourbrand.com/de/en yourbrand.com/de/de In short: Two different types of websites for two different search volumes inside of Germany. 2. Research keyword search volume in each market. The search intent varies dramatically between countries. Sometimes the same product has completely different search terms! Backend adjustments are crucial here: • Set up Shopify Markets properly • Create language-specific content • Localize pricing (not just currency conversion) • Adapt your $39.99 product to €34.99 or €37.99 based on local market expectations A real win from our playbook: with Dore & Rose as an example. We're currently ranking position 1 for: "Schlafmaske" in German "Sleeping Mask" in English (US, CA, UK, Australia) "Slaapmasker" in Dutch. This triple-language domination drives insane search volume. We're speaking about thousands of extra visitors daily here. But there are also common mistakes to avoid, like: • Broken price feeds • Improper language targeting • Shopify Markets configuration errors • Poor translations (Google Translate fails) For proper internationalization, invest in real translators, proofreaders, and ideally native copywriters. Machine translation (including a fancy AI solution) just doesn't cut it. 🫠 Have you already expanded internationally?

🇩🇪 Amazon Sellers, We Need to Talk. If you're copy-pasting English listings into AI tools and translating them into German… I have bad news: You’re not “localizing.” You’re just politely asking Germans not to buy from you. 🤖 AI translations might get the grammar right (ish)… But here’s what they don’t get: Real buyer search behavior Cultural slang and shopping tone Keywords like “Staubsaugerroboter” that actually get traffic 📉 Our audits show that AI-generated EU listings miss 30–60% of important keywords. And in marketplaces like Amazon DE, that means you're leaving 20–40% of revenue on the table — every single month. Look, I’m not anti-AI. We use it too. But relying on it without native keyword integration and human brains behind the wheel? That’s like racing a Tesla on autopilot… blindfolded… in the Alps. Your competitors are literally hiring native-speaking experts to localize properly — not translate. You should too. (But hey, if you like burning ad money and hiding on page 7, keep doing your thing.) #AmazonGermany #ListingOptimization #AItranslationFails #EcommerceHumor #AmazonEU #LocalizationMatters #MarginBusiness #DEMarketplace #RealTalk #FBAEurope

📊 Are your listings truly optimized for all your customers? Believe it or not, a significant portion of your potential customers might be slipping through the cracks. How? Well, despite the growing Spanish-speaking population in the U.S., many listings are not optimized to cater to this demographic and are leaving it all to Amazon auto-translation (which often doesn't catch the context). Consider this: the U.S. is home to over 42 million native Spanish speakers, with another 15 million using it as their second language. This makes the U.S. the country with the largest Spanish-speaking population outside of Mexico, and given the current trend, this number will only increase over time. This means that optimizing your Amazon listings to include Spanish keywords isn't just about inclusivity. It's a smart business strategy. Many Spanish speakers in the U.S., as well as millions in Latin and South America, use the U.S. Amazon site to bring items into their countries through various means, so why miss those sales? To effectively capture this audience, sprinkle Spanish keywords throughout your listings and consider translating your A+ content into Spanish. And as always, if you need a helping hand, you can reach out using the following link, so your listings always target the right audience ▶️ https://lnkd.in/gib_jdgq How have you adapted your strategy to embrace Spanish-speaking customers? I'd love to hear your success stories or challenges.

𝗪𝗵𝘆 𝗟𝗼𝗰𝗮𝗹 𝗣𝗮𝘆𝗺𝗲𝗻𝘁 𝗠𝗲𝘁𝗵𝗼𝗱𝘀 𝗪𝗶𝗻 🌏 It's common, a locally successful company launches in a new market with all the right ingredients. Localized product, translated website, tailored marketing, but they forget one critical thing: 𝙄𝙣 𝙢𝙖𝙣𝙮 𝙥𝙖𝙧𝙩𝙨 𝙤𝙛 𝙩𝙝𝙚 𝙬𝙤𝙧𝙡𝙙, 𝙘𝙖𝙧𝙙𝙨 𝙖𝙧𝙚 𝙩𝙝𝙚 𝙛𝙖𝙡𝙡𝙗𝙖𝙘𝙠, 𝙣𝙤𝙩 𝙩𝙝𝙚 𝙙𝙚𝙛𝙖𝙪𝙡𝙩 Bringing a U.S. checkout to a non-U.S. market can kill expansion faster than most other problems. Let's look at why 👇 ___ 𝗔𝗣𝗠'𝘀 → In Brazil, over 50% of all eComm purchases use either Pix or Boleto → In the Netherlands, iDEAL accounts for more than 70% of online purchases → In India, UPI hit 14 billion transactions in May 2024 alone 🔹But when U.S. merchants expand into these markets, they often only bring cards to the table, then wonder why conversion tanks 𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: 𝗧𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝗔𝗰𝗰𝗲𝘀𝘀 🔹In many countries, cards aren’t well trusted or even available → In LatAm, fewer than 30% of consumers have credit cards → In Africa & Southeast Asia, most digital payments are made via wallets → Even when cards exist, foreign BINs often face higher decline rates + fees 𝗧𝗵𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 🔹With the recent rise of orchestration platforms and MOR providers, merchants don’t need to integrate every payment method individually. A few key players now offer: → Pre-built local integrations → Dynamic checkout routing → Reconciliation tools for non-card rails → Dodo Payments, for example, supports: ▪️End-to-end local acquiring across over 50 markets ▪️LPM enablement, including Pix, UPI, iDEAL, and more ▪️Global tax, FX, and compliance management built direct to checkout 🔹Using a MOR can quickly unlock local payments to global merchants, accelerating time to revenue in a new market 𝗪𝗵𝘆 𝗟𝗼𝗰𝗮𝗹 𝗣𝗮𝘆𝗺𝗲𝗻𝘁𝘀 𝗪𝗼𝗿𝗸 ✔️ 𝗧𝗿𝘂𝘀𝘁 𝘄𝗶𝗻𝘀 → Consumers are more likely to complete checkout using familiar, local rails ✔️ 𝗥𝗲𝗮𝗰𝗵 𝗲𝘅𝗽𝗮𝗻𝗱𝘀 → You serve underbanked and cash-preferred populations ✔️ 𝗙𝗲𝗲𝘀 𝗱𝗿𝗼𝗽 → Many LPMs bypass interchange entirely, especially with account-to-account transfers ✔️ 𝗔𝗽𝗽𝗿𝗼𝘃𝗮𝗹 𝗿𝗮𝘁𝗲𝘀 𝗿𝗶𝘀𝗲 → Domestic methods avoid card decline logic and foreign issuer suspicion ___ 𝗧𝗵𝗲 𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲 📌 Expanding globally means thinking locally at checkout. Global conversion isn’t about more traffic. It’s about offering the right ways to pay. Source: Pix, UPI Annual Report, iDEAL Annual Report 🔔 Follow Jason Heister for daily #Fintech and #Payments guides, technical breakdowns, and industry insights.