Effective SEO Tactics For Ecommerce Sites

I've created the ultimate Amazon title optimization guide for 2025. 📒 Titles are huge for amazon CTR and sales. A change can make or break a product.... but how long should they be? How keyword heavy? What is important in what niches? How to measure? 💡 I wrote and researched the ultimate guide for my agency and now.... I'm giving it away for free. This guide covers everything that changed with Amazon's January 2025 policy updates and how the A10/COSMO algorithm actually works now. What you'll find inside: → The new 200-character rules (125 for apparel) and what happens if you violate them → Mobile optimization strategies - why your first 80 characters make or break your CTR → Category-specific breakdowns: Electronics, Apparel, Home Goods, Consumables, Books → When to lead with your brand name vs. leading with keywords → Keyword-stuffing is dead - here's what works instead → Real A/B test examples showing 7-10% CTR improvements → How to optimize titles at different product lifecycle stages → What's coming next - AI personalization and semantic search dominance Every section has DO/DON'T examples you can apply immediately. Whether you're launching new products, fixing underperforming listings, or managing a catalog of 100+ ASINs - this covers it. 👽 Want it? Like the post and 👌 Comment "TITLE" and I'll send it over. #amazon #amazontitles

Amazon quietly rolled out this update a few weeks ago but it’s making a loud impact on ACoS. 🎯 🆕 Sponsored Products now lets you adjust bids based on distinguished target audiences. So, you’re not bidding on just keywords anymore. You’re adjusting bids for people who : = are ‘New to Brand Shoppers’ = have ‘Purchased Brand’s Products’ = have ‘Clicked or Added brand’s products to cart’ And that means one thing. It enables a more intelligent full-funnel approach where you’re not just catching attention at the awareness stage, but actively guiding high-intent shoppers from consideration all the way to the purchase point. Here’s how we’re building strategy around it: (1) New to Brand shoppers: Target them in those campaigns with low ASP products. They will have higher chances of buying your product and once they do convert, you’ve moved them down the funnel. (2) Returning brand engagers: Think cross-selling. Example - if they’ve bought leggings, then adding them to the gym t-shirt campaign would help stay top of their mind. The idea is to show your brand on their searches ‘always’, capturing their attention and becoming their ‘default’ choice. The entire update is more of a ‘subconscious play’ to efficiently re-wire your audience’s brain into choosing ‘you.’ Shoppers don’t realise they’re being remarketed to but they do start recognising your brand more often. While the Sponsored Display inventory is limited, with this new capability within Sponsored Products, you can retarget by blending more seamlessly into the shoppers experience and get wider reach without being aggressive. We’ve been experimenting with this since launch and the results are already showing: = ACoS dropped by 3% in just the first month. = Order volumes increased by 17%, largely from returning buyers If you’ve tested this feature yet, drop what you’ve observed in the comments. 

You optimized your listing three months ago and assumed the algorithm indexed everything. That's why you're still stuck on page 4. Amazon indexes a fraction of your potential keyword coverage unless you track it systematically. Use Helium 10 Cerebro to see exactly which keywords Amazon associated with your ASIN. Pull your organic and paid keyword counts weekly using the keyword distribution tab. By Day 30 after any major listing optimization, you should be indexed for 1,000+ organic keywords minimum. If you're stuck at 200-300, your SEO work missed critical indexing signals. Paid keywords should hit 500+ within the same window if you're running aggressive PPC during the honeymoon period. The gap between indexed and non-indexed keywords is the gap between showing up in search results and being invisible. Most sellers check their keyword count once after launch and never look again. That's backwards. Keyword indexing is dynamic. Amazon adds and removes keyword associations based on performance signals and competitor activity. Weekly tracking lets you spot drops before they cost you traffic. If a high-value keyword suddenly disappears from your indexed list, you know to add it back into your content or boost PPC spend to reclaim it. After managing 400 brands, the pattern is always the same: Winners aren't guessing which keywords they rank for. They're tracking indexing velocity and optimizing based on actual algorithm behavior, not assumptions. Pull your Cerebro report today and compare your current indexed keyword count to 30 days ago. If the number didn't grow, your listing is stagnant and losing ground to competitors who are actively expanding coverage.

You're Probably Ranking Lower Than You Should Be Amazon's ranking algorithm isn't just based on what happened yesterday. It's a weighted average of your performance over time. 1-day. 3-day. 7-day. 30-day. Even 90-day windows. Every one of those contributes to your keyword rank. That means: If your organic traffic fell off a cliff, it's not a one-day fix. If your product has been out of stock for 30+ days, your "ranking credit score" is wrecked. If you're trying to climb back up, you need a plan that keeps your metrics strong over multiple weeks. Here's how to do it: 1. Focus on conversion rate over everything Your organic rank is tied to how well you convert vs your competitors. Amazon wants the listings that make them the most money at the top. That means: - Optimize your title and main image for CTR - Fix your pricing, reviews, and content for CVR - If you're underperforming the market, you're invisible 2. Build real relevancy If the keyword isn't written exactly in your listing, you don't have full ranking potential. "Diaper bag" and "bags for diapers" are not the same to Amazon. Your performance score is multiplied by your relevancy score. If your keyword isn't in the title or core content, your relevancy score drops. And that means you lose out to worse-performing listings with better on-page SEO. 3. Use deal velocity to boost momentum One deal doesn't move the needle. Multiple deals inside a 30-day window do. Each time you spike conversion rate, your blended average improves. Back-to-back deals give you a stronger lift. Spread too far apart, and they lose power. Track before, during, and after rank movement to see the impact. Want us to build your Amazon PPC strategy? DM me with the words "Gigabrands Growth Engine" #Amazon #AmazonPPC #Ecommerce

🌌 Amazon’s COSMO: Next-Gen Search! 🛒🚀 Amazon just launched COSMO, a game-changing AI-powered search system designed to revolutionize how we discover products. Unlike traditional algorithms that rely on keywords, COSMO focuses on customer intent and context, creating a shopping experience tailored to user needs. Here's what I takeway: 🎯 What is COSMO? COSMO uses commonsense knowledge graphs to understand why, how, and for whom a product is used. Think smarter searches—when someone looks for “shoes for pregnant women,” COSMO suggests slip-resistant options instead of generic results. Another example? A search for “gear for winter hiking” might prioritize insulated boots, thermal jackets, and crampons, understanding the user’s need for products suited to cold and icy conditions instead of generic outdoor gear. 🥾❄️ 🤖 How it Works: COSMO leverages large language models to process search intent and behavior. Integrates visual and textual data for a comprehensive product understanding. Already impacting 10% of Amazon searches with reported 8% engagement rate increases. 💡 What This Means for Brands: 1️⃣ Content Overhaul: Move beyond keywords. Focus on how your product is used, who uses it, and why it matters. Context is the new king! 👑 2️⃣ Visuals Matter: COSMO reads images! Optimize photos to show products in action and highlight benefits. 📸 3️⃣ Reviews are Gold: Reviews help train COSMO. Encourage customer feedback to boost your listing's relevance. ⭐ 4️⃣ No More Shortcuts: Keyword stuffing won’t cut it. Brands that embrace context-driven optimization will thrive. 📈 Why This Matters Now: The days of static product searches are ending. COSMO represents a shift towards personalized, AI-driven shopping experiences. Brands that prepare today will dominate tomorrow. 💬 Your Take: How do you see COSMO changing the e-commerce landscape? Are your listings ready for this transformation? Let’s discuss! 👇

Momentum Commerce has been analyzing the types of placements in the top 10 search results over the past 13 months and has identified three major trends, each carrying significant implications for brands. Here’s what we’ve found:   1. The number of SBV ads at the top of Amazon Search Results has surged by 600% year over year! 2. With Sponsored Brands moving toward more single-item placements, Sponsored Products are becoming increasingly essential. As the number of SB placements featuring multiple products declines, the top SP position on the SERP gains greater importance in driving click volumes-especially for unbranded search terms. 3. Amazon SEO is alive and kicking. Despite the media hype that Amazon is going fully ‘pay-to-play’, organic results still make up 46% of the top 10 slots, showing little change from the previous year. With this in mind, here’s what strategies you should double down on: 1. Incorporate retail-ready video into your sponsored ads! Amazon is actively pushing SBV, and failing to adopt it is one of the most common pitfalls for brands. 2. Conduct systematic testing of TOS multipliers.-Optimize your listing content for search relevance. 3. Use technology and human oversight to optimize your listing content for greater search relevance.

You need to be using Amazon's Brand Analytics! Amazon used to be really stingy with their first party data, and sometimes 3rd party tools like H10 or JS can give some unreliable numbers. With 1st party data being free direct from Amazon these days, use these three tips this week to level up your Amazon strategy (or as they call on the webz - working "ON" your business instead of "IN" it :) 1. COMPETITOR NICHE ANALYSIS IN POE Reveals exactly where your competitors are capturing market share by sub-niche: How to access: • Navigate to Brands > Product Opportunity Explorer • Select your primary category • Find a competitor's product & click on its name • Scroll all the way to the bottom past the "Product Details" section • Look for "Niches product appears in" table This shows you precisely which sub-niches drive your competitors' sales and their exact click share percentage in each segment. Use this intelligence to identify untapped keyword opportunities in your listings and PPC strategy. 2. HIGH-CONVERSION SEARCH TERM TARGETING Find keywords with superior conversion rates that most sellers overlook: How to access: • Go to Brands > Brand Analytics • Select "Search Term Report" • Set your preferred time period (last 90 days recommended) • Click on the "Conversion Rate" column header to sort in descending order • Filter for search volume >1,000 to ensure adequate traffic Look for search terms with 15%+ conversion rates but lower click share – these represent high-intent keywords with less competition. Prioritize these terms in your organic and PPC strategy for better ACOS. 3. CATEGORY BENCHMARK COMPARISON Measure your performance against actual category averages: How to access: • Navigate to Brands > Product Opportunity Explorer • Select your primary category • In the main view, note the "Average Conversion Rate" for the category • Click "Your Products" tab • Compare your individual product conversion rates against the category average Products underperforming by >25% compared to category benchmarks should be prioritized for listing optimization. Focus on enhancing images, bullets, and A+ content for these underperformers. Let's have a week!

You don’t need more PPC. You need this. 👉 The Amazon Keyword Map that doubled organic traffic. Step 1: Cluster your keywords by intent ✔️ Top of funnel (curious browsers) ✔️ Mid funnel (solution seekers) ✔️ Bottom funnel (ready to buy) → This tells you how to speak to each keyword group. Step 2: Map keywords to specific listing sections ✅ Title = Most important high-intent terms ✅ Bullets = Feature/benefit match keywords ✅ Description/A+ = Emotional and storytelling keywords → Treat your listing like real estate. High-traffic areas get prime keywords. Step 3: Blend high-volume with high-convert terms ⚠️ High search volume ≠ high conversion 🟢 The sweet spot? Medium-volume + strong buyer intent = 🚀 → It’s not about traffic. It’s about the right traffic. Step 4: Layer in backend & A+ with keyword variants 🧠 Use long-tails, plurals, and alternate phrases 💡 Think like your customer: “eco-friendly cup” vs “reusable tumbler” → Don’t waste this space — it’s a quiet SEO booster. Step 5: Track, tweak, and test weekly 📊 Use tools like Helium10/Data dive to monitor rank 🧪 Run split tests on title/bullets/images → SEO isn’t set-it-and-forget-it. It’s an ongoing edge. Final Master the map = master the market. This exact strategy doubled a client’s organic sessions.