Developing Product Bundling Offers

(Part 2) Bundles that actually move the needle on AOV In Part 1, we covered layout, positioning, and small UI tweaks that reduce friction and increase conversions on the product page Now let’s talk strategy, specifically how to use bundles to drive higher average order value without relying on random upsells or blanket discounts The right bundle strategy doesn’t just increase cart size It helps you launch new products, clear stale inventory, and create a better customer experience Here are 3 proven ones you can start with 👇 1. “Try me” launch bundles 💡 Perfect for: new products, seasonal collections, or early access drops Pair your new release with a proven bestseller to get attention and lower the risk of trying something new How to do it: • Use “Buy X, Get Y” (e.g. Buy our hero product, get the new one at 25% off) • Add a limited-time tag or countdown badge to drive urgency 2. Inventory busters 💡 Perfect for: slow-moving SKUs, returned items, or high-CTR but low-converting products Have stock you want to clear without discounting it to the ground? Bundle it How to do it: • Fixed bundles or BOGO formats work well • Combine with top-selling products to make the offer more attractive 3. Mix & match builder 💡 Perfect for: apparel, beauty, wellness, and giftable products Give customers a way to create their own bundle, it feels more personal and increases perceived value How to do it: • Let shoppers choose 3-5 products from a collection • Offer tiered pricing (e.g. 3 items = 15% off, 5 items = 25% off) These aren’t gimmicks. They’re practical tools to boost margin, move stock, and give customers more of what they want 📌 Next up: 3 more bundle ideas to increase cart size and personalize the experience. Stay tuned #shopify #ecommerce #growth

Amazon Makes It Easier to Manage Variations Using Bulk Spreadsheets Amazon has announced a long-awaited improvement to variation management: you can now add new standalone ASINs to existing variation families—even if you didn’t create them. This update, live now for Vendor Central users, significantly reduces reliance on Amazon Support. What You Can Do Now Using bulk listing spreadsheets, vendors can: 🔹Create new variation families from scratch 🔹Group existing standalone ASINs into a new variation 🔹Add new standalone ASINs to any existing variation family, regardless of who originally created it This is especially useful if: 🔸You have color, size, or pack count extensions to add to an existing parent 🔸Your listings were previously separated and need to be grouped for better customer experience 🔸You’re inheriting a catalog built by another vendor or Amazon itself Why It Matters for eCommerce Sellers This change removes one of the most frustrating bottlenecks in catalog management. Previously, many sellers had to open cases and wait days to merge or extend variations—not ideal during high-traffic periods like Prime Day or Q4. Now, variation control is back in your hands, enabling faster merchandising, stronger product discovery, and a cleaner brand presentation. Action Steps 1️⃣Download the bulk listing spreadsheet template Use it to update or extend variation families efficiently 2️⃣Audit your catalog Identify ASINs that should be grouped for better customer navigation (e.g., sizes, colors, flavors) 3️⃣Read the Variation Overview Help Guide: https://lnkd.in/dfHQswvX Understand rules for valid variation themes by category 4️⃣Standardize variation titles and bullet points Align formatting to improve relevance and clarity across the family Bottom Line: You no longer need Amazon’s help to manage most variation families. This update gives you more control over catalog structure—helping customers browse and buy more confidently. ⬇️ Tap the link to read more about this update! https://lnkd.in/dfX8QJjb

If you sell CPG products online for less than $20, this one thing could dramatically boost your profitability in 2025. 👇 **After 12 years on Amazon, I’m sharing my insights to help brands improve profit margins. Join me here for 100 Days of Amazon Profit Hacks 💰 - Day 13/100** Most products priced under $20 face high FBA fulfillment fees. These fees can take more than 25% of costs. The best option to improve profit margin thus becomes reducing the FBA fee burden ...and one of the best levers here is a multipack strategy 📝 For example, one healthcare brand we run had a category top seller with over $1M in sales and 24% net margins (not bad) 🧴 The single-pack FBA fee was $4.51 We created a 2-pack and 3-pack of the product. 🧴🧴 The 2-pack had an FBA fee of $5.73 🧴🧴🧴 The 3-pack had a fee of $6.13 We also... ✔️ priced multipacks with a tiered price-per-unit (PPU) discount ✔️ variated all options together on the page ✔️ made sure the PPU was displaying correctly on each variation ✔️ continued driving traffic to the low-priced single pack After one year... 💲 The single still sold $1.4M (up YoY) at 24% net margin, BUT 💲💲 The 2-pack sold $230K at a healthier 30% net margin 💲💲💲 The 3-pack sold $375K at a whopping 41% net margin! CVR remained stable for the single while the 2-pack and 3-pack CVRs were actually much higher as customers saw the PPU savings. Want to replicate this strategy? HERE'S WHAT TO DO: ▶️ Identify easy multipacks that don't require added prep. For example, if the product is already shipped in inner-packs, start by listing the inner pack ▶️ Check your Amazon order reports to find common items bought together. ▶️ Set up multipack listings with new ASINs and SKU names ▶️ Offer a small price incentive per unit to encourage customers to buy larger packs. ▶️ Variate the multipacks on your single-pack page 👀 Check out the example below from Clean Skin Club for how this should look ▶️ Keep running ads for the single-pack. This will help attract new customers with your low opening price. ▶️ Finally, monitor your sales and margin across packs. If needed, introduce new sizes or adjust PPU discounts to dial in the strategy Have you implemented a multipack strategy? Comment below 👇 ___ Check back tomorrow for the next Amazon profit hack

Stop guessing your way to a higher AOV.   𝗕𝘂𝗻𝗱𝗹𝗶𝗻𝗴 𝗱𝗼𝗻𝗲 𝗿𝗶𝗴𝗵𝘁 = 𝗽𝗿𝗼𝗳𝗶𝘁 𝘂𝗽, 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗱𝗼𝘄𝗻. 👇 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗯𝗿𝘂𝘁𝗮𝗹 𝘁𝗿𝘂𝘁𝗵:  Most brands 𝘀𝗹𝗮𝗽 𝗯𝘂𝗻𝗱𝗹𝗲𝘀 𝗼𝗻 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗽𝗮𝗴𝗲 and expect magic.   But random pairings ≠ real revenue. 𝗪𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝘀?   → 𝗗𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗰𝗼𝗺𝗯𝗼𝘀: Use your purchase data to see what customers *actually* buy together.   → 𝗖𝗹𝗲𝗮𝗿 𝘃𝗮𝗹𝘂𝗲: Show the savings/upside front and center—don't hide it in fine print.   → 𝗙𝗿𝗶𝗰𝘁𝗶𝗼𝗻𝗹𝗲𝘀𝘀 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: One click to add the bundle, zero confusion. We rolled this out for a client.   𝗥𝗲𝘀𝘂𝗹𝘁: 77% of customers chose the bundle. Tens of thousands in extra monthly revenue—see image for the real numbers. 𝗧𝗵𝗲 𝗳𝗼𝗿𝗺𝘂𝗹𝗮:   ✅ Know what your customers want.   ✅ Make it simple.   ✅ Communicate the benefit. Bundles aren’t “set and forget”—they’re a conversion machine if you get the details right. Are you still bundling by guesswork?   Drop a “💰” if you want to see the data-led approach that works. #eCommerce #AOV #CRO #ProductStrategy

Amazonians, are you struggling with parent-child relationships on Amazon? Working with variations in Seller Central can feel like solving a Rubik's cube blindfolded. Manual edits break. Parent listings disappear. Variations unlink. But you're back in control if you know how to handle flat files. Here's what you can do with flat files: (that Seller Central UI doesn't make it easy) 💡 Create new variations: Build a clean flat file with a parent SKU and its child SKUs. Set the correct "parentage" and fill in the variation theme (size and color). Boom — you just created a new variation family. 💡 Merge variations: Want to combine two products under one parent? Assign both to the same parent SKU, use matching variation themes, and re-upload. No need to delete anything — update the structure. 💡 Remove a child or break a variation set: Remove "parentage" and variation theme from the child row, and upload. It will unlink from the parent without deleting the SKU. 💡 Restore broken variations: If your variation family vanished, download a Category Listing Report. Rebuild the correct structure and re-upload via flat file — often, that's enough to fix it. 🛠 Flat files aren't intuitive, but they're the most reliable way to fix variation issues at scale . We've done this countless times at AMZ Bees. One good flat file can save hours of back-and-forth with Amazon Support. What's your go-to method for fixing variation errors? #amazonstrategy #amazonflatfiles #amazonsellercentral

🔥 Still pouring ad spend into single-product sales? You're burning margin. And it's killing your scale. Strong statement? Yes. Backed by data? 100%. After analyzing 100+ eCom brands spending $50K+/month, the results are crystal clear: 🚫 Single-Product Economics > Higher CAC relative to AOV > Fixed shipping eats more margin > Lower purchase frequency > Higher return rates > Fewer creative angles = faster fatigue ✅ Bundle Economics > Higher AOV absorbs rising CACs > Shipping cost spread across SKUs > More value = fewer returns > Easier to position as a full solution > Way more ad angles to test Here’s the 5-step playbook that keeps winning: 1. Analyze Purchase Behavior > Find natural bundles from past orders • Split by first-time vs repeat buyers • Set your bundle value target (e.g. $90–120) 2. Build a BYOB (Build Your Own Bundle) Page > Tiered pricing (e.g. 3+ = 10% off) • Add logic: cross-sell by use case or category • Make it fun to build - not a chore 3. Optimize the Cart Experience > Add milestone progress (free gift at $X) • Trigger bundle suggestions when single items are added • Use scarcity-driven bundles (e.g. “Only 250 left”) 4. Align Your Ad Creative > Stop selling features - sell the bundle value • Lead with savings, convenience, and transformation • Position bundles as “the complete solution” 5. Create VIP-Only Bundles > Offer pre-applied discounts for high-value customers • Build email/SMS flows that trigger bundle offers post-purchase • Reward loyalty with early access and exclusives The bottom line: If your growth has plateaued and your AOV isn’t climbing, bundling isn’t just a nice-to-have... it’s your next best lever. It improves margins, strengthens retention, and gives your ad account a lot more room to breathe. ---- Spending $50K+/month? Want a second set of eyes on how your brand’s performing? Drop me a “AUDIT” and I’ll personally review: → Your ad creative and messaging → Media buying infrastructure → Landing pages and checkout flow

𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘃𝗮𝗿𝗶𝗮𝘁𝗶𝗼𝗻𝘀 𝗼𝗻 𝗔𝗺𝗮𝘇𝗼𝗻? Here’s how to get it right! Are you losing out on sales because your Amazon listings aren't effectively showcasing your product variations? Navigating Amazon’s catalog management can be daunting. Many sellers miss out on potential customers due to poorly organized product variations. Here's a step-by-step SOP to establish solid connections between product variations using Amazon’s Category Specific template. 𝗦𝘁𝗲𝗽𝘀 𝘁𝗼 𝗙𝗼𝗹𝗹𝗼𝘄: 1. Download the Category-Specific Template: Start by downloading the relevant template for your product category. 2. Identify Your SKUs: Gather all SKUs (both FBA and MFN) that need to be parented. Visit Inventory > Manage All Inventory and search for each ASIN to find and note the corresponding SKUs. 3. Prepare Your Flat File: Open the template and enter information for both Parent and Child ASINs: ◼ Parent Listing: ◾ Product Type: Ensure you select the correct product type for valid dropdown options. ◾ Parent SKU: Create a unique identifier using a standardized keyword like "PARENT." ◾ Brand Name & Parent Title: Ensure consistency with your child ASINs and a non-specific parent title. ◾ Variation Data: Set values including Parentage (Parent), Variation Theme, and leave fields like Fulfillment Center ID blank. ◼ Child ASINs: ◾ Enter each Child SKU and appropriate variation data including Size, Color, etc. ◾ Set Fulfillment Center ID (AMAZON_NA for FBA, DEFAULT for FBM). 4. Upload Your Inventory File: Save the filled-out flat file and upload it via Inventory > Add Products via Upload. Refresh the page first and select the right Amazon store before clicking ‘Upload file.’ 5. Monitor and Verify: Check the upload status and download the processing report for any errors. Verify parentage creation across Manage All Inventory, Variation Wizard, and the Amazon Detail Page. How do you manage your Amazon listings? Share your best practices or challenges in the comments below!

Most product bundling strategies fall flat for one reason: They’re focused on discounts, not value! The bundles that win, are those that focus on the customer - their lifestyle, their needs and expectations, and the value they (would) get. ⛳️ Take Apple One as an example! Apple isn't just bundling services like music, storage, TV, and fitness. They're strategically combining hardware and digital services in a way that creates an interconnected ecosystem, and brings exponential value to customers, by making their lives easier and seamless. ♾ The result? Once customers are in the ecosystem, it’s just not convenient for them to leave! Why does Apple One work? 📌 Because, Apple isn’t just offering a deal based on $, its building a lifestyle based on comfort, convenience, and seamless day to day experience. 📌 Because, their products complement each other, making each additional add-on purchase feel like a smart decision. 📌 Because, it’s not just about discounts it’s about creating value over time, increasing customer lifetime value (CLTV) and engagement. So, how can you apply this bundling strategy to your business? Start by considering how your products (physical and/or digital) can enhance one another, in terms of the value they generate to the customer. The goal isn’t just to sell more items; it is to create a unified and synergistic experience that makes customers want to spend a greater share of their wallet, with you. Bundling isn’t about offering a quick discount; it’s about building a powerful and valuable ecosystem that grows over time. This Apple One strategy approach deepens customer loyalty, drives AOV, and increases retention! #appstle #shopifyapps #loyatly #subscriptions

Last week Amazon announced some major changes to it's consumable product bundling policy that went effective October 14, 2024. This impacts categories like grocery, pet products, baby items, health, and beauty. Here's what you need to know: New Policy Highlights: • Only manufacturer-created bundles allowed • All items in a bundle must be from the same brand • No more mixing products from different companies • "Generic" or private label bundles are now prohibited How can sellers adapt? 1. Audit your listings ASAP. Identify non-compliant bundles and plan for their removal. Sorry Charlie. 2. Focus on creating compliant bundles with products from a single manufacturer. 3. Liquidate non-compliant inventory through promotions or consider alternative sales channels. 4. Monitor your Account Health closely and address any issues promptly. 5. Explore new opportunities:   • Build relationships with manufacturers for authorized bundles   • Diversify your product offerings beyond bundles 6. Stay informed and communicate changes to your team or clients if you're an agency. While these changes present challenges, they also open doors for sellers who can adapt quickly and effectively. Remember, change often brings opportunity for those who are prepared! (insert Warren Buffet quote here) What are your thoughts on these policy updates? How do you plan to adapt your Amazon selling strategy? #AmazonSeller #EcommerceTips #AmazonPolicy #SellerStrategy