Resource Optimization Strategies

A very easy way to improve your Amazon ads efficiency by at least 10% Let’s say you’re spending ₹4–5 lakhs/month on Amazon ads. Your ACoS looks okay. Conversion rate seems fine. But your gut tells you—you’re still wasting some money on irrelevant traffic You’re not wrong At Atomberg, we had found that some of our Amazon spend was going toward search terms that had no business seeing our ads: - “cheap fan” -“rechargeable fan” - “usb fan under 1000” None of these users were in-market for a ₹3,000+ BLDC ceiling fan. But we were still showing up. And paying for those clicks. And it’s not just us. I’ve seen 6–7 brands' Amazon ad accounts across categories over the last few years—same problem, every single time The fix? N-gram analysis Takes less than an hour. You don’t need to be a performance marketing expert. But the results compound What’s N-gram analysis? It’s breaking down every search term into its word components—1-grams, 2-grams, 3-grams—and then identifying patterns that consistently drive waste… or conversion. Example: “cheap rechargeable fan for hostel room” turns into: 1-grams: cheap, rechargeable, fan, hostel, room 2-grams: rechargeable fan, hostel room 3-grams: fan for hostel, etc. When you do this across all your search terms, you start seeing the real picture. Why this matters more than just checking your search term report: Search terms ≠ keywords a) One keyword can trigger 100s of different queries. Some convert. Most don’t. You need to find the patterns. b) Waste is diluted across low-volume terms. Maybe “rechargeable fan for hostel” spent ₹300. You ignore it. But what if 12 other queries with “rechargeable” spent ₹6,000 in total with zero conversions? c) Long-tail is infinite. N-grams are finite. You can’t negate every bad search. But you can block the core terms—“cheap”, “usb”, “mini”—once and be done with it. d) It helps you scale campaigns too. You can find goldmine phrases like “white ceiling fan”, “silent BLDC fan”, “fan for living room”—with 5x+ ROAS. Those became exact match campaigns What you should do: a) Pull last 3 months of search term data b) Break them into unigrams, bigrams, trigrams c) Create a pivot with spend, orders, ROAS by N-gram d) Negate high-spend, low-conversion N-grams (e.g., “cheap”, “rechargeable”) e) Boost high-ROAS ones (e.g., “bldc”, “ceiling fan white”) f) Add exact match campaigns g) Rinse and repeat monthly Try it. Guaranteed to improve efficiency at whatever scale you are operating If you want to read an expanded version of the post, link is in the first comment

Actions to Reduce Scope 3 Emissions 🌎 Scope 3 emissions typically account for the largest share of a company's carbon footprint, covering indirect emissions across the entire value chain. Addressing them effectively requires a multifaceted approach that engages suppliers, customers, and other stakeholders. This framework outlines clear actions across key Scope 3 categories, ranging from procurement to investments. Each action is categorized into three progressive levels, encouraging companies to start with quick wins and advance toward deeper integration and systemic change. In purchasing and capital goods, strategies include substituting high-GHG materials and equipment, applying GHG criteria in investment decisions, and engaging suppliers to standardize emissions reporting. These measures aim to embed sustainability criteria across the sourcing process. For energy-related activities and transportation, reducing energy consumption, switching to lower-emission fuels, and electrifying fleets play a critical role. While some listed actions—such as on-site renewable generation—typically fall under Scope 1 or 2, they remain integral to broader decarbonization strategies. Operational waste and product lifecycle emissions require both upstream and downstream interventions. Companies can minimize waste at source, enhance recycling processes, and design for recyclability, ensuring materials remain in circulation and emissions are mitigated across product life cycles. Business travel, employee commuting, and leased assets offer opportunities to reduce emissions through virtual collaboration tools, promotion of public transport, retrofitting for energy efficiency, and improving facility operations—highlighting the value of internal policies and infrastructure upgrades. Downstream logistics and product use demand focused improvements in logistics efficiency and product energy performance. Encouraging efficient product use and adopting low-GHG energy sources can reduce the footprint associated with sold goods and services. Franchise and investment-related emissions emphasize the importance of supporting energy-efficient operations and prioritizing low-carbon investment portfolios. Channeling funding into clean tech and applying rigorous climate criteria to investment decisions are essential for long-term impact. The success of Scope 3 reduction strategies depends not only on technical interventions but also on clear governance and collaboration frameworks. Accurate data collection, traceability, and continuous engagement across the value chain ensure sustained progress. Comprehensive Scope 3 management is vital for achieving credible net-zero targets. This framework provides a roadmap to operationalize reductions, integrating climate action into the heart of corporate strategy and ensuring alignment with global decarbonization goals. #sustainability #sustainable #business #esg #emissions

“Increase funding.” It shows up in almost every nonprofit strategic plan I’ve ever read. But here’s the problem. As soon as implementation starts, the go-to move is to build something new. And no one asked, 𝘊an we support this with the team and resources we currently have? That’s where the 𝗖𝗮𝗽𝗮𝗰𝗶𝘁𝘆 𝗖𝗮𝗹𝗲𝗻𝗱𝗮𝗿 (image) comes in. It helps you map what you or your team is already carrying across programs, fundraising, admin, and operations. So you can see, clearly: • Where the load is already full • Where there’s room to grow • And whether a new initiative is even realistic    Because the issue isn’t a lack of ideas. It’s the reflex to build new instead of optimizing what’s already delivering. That’s the same advice I gave a client about her revenue strategy. Instead of launching a new spring fundraiser, we did this: → Reviewed her development team’s Capacity Calendar → Noticed limited bandwidth across the year → Focused on re-engaging lapsed monthly donors, something they were already set up to do Here's the approach we followed: -> Look at what’s already producing results -> Find the opportunities to go deeper -> Resist the urge to start something new The result? Renewed momentum, increased giving, and no heroic efforts required. This approach not only strengthens your current efforts but also reduces the risk of spreading your team too thin chasing new opportunities. Why? Because new efforts come with hidden costs in staff time, systems, and attention. And that adds up, fast. For example: "New Fundraising Event" = big lift, new logistics, more capacity strain. "Deeper Donor Engagement" in an existing monthly giving program = focused, familiar, already working. Before you greenlight something new, ask, Are we making the most of what’s already working? And do we have the capacity to take on more? If you’re not sure, start with your Capacity Calendar and find your points of leverage.

Snippet: Australia’s Renewable Energy Challenge: Curtailment and Opportunity Australia is rapidly shifting to renewable energy, but curtailment - spilling wind and solar power due to grid limitations - remains a challenge. In his article [1], Daniel Mercer of ABC News examines this issue and its implications for our energy future Key Takeaways: 1. Grid Infrastructure and Curtailment: Australia’s renewable energy grid is expanding rapidly, but without sufficient infrastructure upgrades, a significant portion of this clean energy is being wasted. Investing in modernisation could reduce curtailment and unlock the full potential of renewables. 2. Coal Plants as a Barrier: Coal plants, due to their inflexible design, continue to limit renewable energy integration. As these plants retire, renewables will have more room to grow, though careful management is needed to ensure a stable transition. 3. Rooftop PV’s Role in Curtailment: While coal plants' minimum operational levels limit the grid's capacity for renewables, rooftop solar PV increases curtailment by reducing operational demand during peak generation. This growing impact underscores the need for better grid management and energy storage solutions. 4. Energy Storage as a Key Solution: Storage solutions like large-scale to EV's and household batteries are essential to shifting surplus renewable energy to periods of high demand. This will improve renewable efficiency and help balance energy supply. 5. Economic Opportunities for Consumers: Curtailment presents opportunities for consumers to save on energy costs by adjusting their usage. Flexible consumption models could support grid stability and maximise economic benefits. 6. Market Reform for Renewable Growth: Australia’s energy market needs to adapt to the variability of renewables. Strategic market reforms could stabilise pricing, support renewable integration, incentivise the adoption of storage technologies and flexible loads. 7. System Design Challenges in Decarbonisation: Curtailment reveals the need for smarter grid management as Australia moves towards decarbonisation. Addressing these system design challenges could accelerate the country’s transition to a low-carbon future. 8. Aligning Climate Goals with Energy Efficiency: Reducing renewable energy waste through curtailment aligns directly with Australia’s long-term climate goals. Prioritising storage and grid improvements will strengthen the country’s sustainability efforts.    Curtailment poses challenges but also opportunities for Australia’s renewable sector. With investment in infrastructure, storage, market reforms, and flexible loads, the nation can better harness its renewable potential and meet its climate goals. References: 1. Australia 'wasting' record amounts of renewable energy as share of wind and solar soars by Daniel Mercer (Sat 06 Sep 2024) .. https://lnkd.in/g8-DmV-X

The transition to renewable energy sources like solar and wind is crucial for a sustainable future. However, their intermittent nature poses challenges for grid integration and stability. Our latest review focuses on Integrated Energy Management Systems (IEMS) that can make a game-changing difference. An IEMS is an advanced system that combines predictive and real-time controls to balance energy supply and demand intelligently. By integrating solar forecasting, demand-side management, and supply-side management, an IEMS can optimize renewable energy utilization while maintaining grid reliability. Here are some key benefits of implementing an IEMS: 1. Accurate Solar Forecasting: By precisely predicting solar energy generation, an IEMS can proactively manage supply and initiate appropriate responses, reducing uncertainties. 2. Demand-Side Management: An IEMS can initiate demand responses, such as adjusting energy consumption patterns or incentivizing customers to shift loads, ensuring a better balance between supply and demand. 3. Supply-Side Management: When solar generation is insufficient, an IEMS can seamlessly integrate alternative energy sources, energy storage systems, or dispatch algorithms to maintain a stable supply. 4. Cost Savings: By optimizing energy use and reducing waste, an IEMS can lead to significant cost savings for utilities, businesses, and consumers alike. As the world transitions towards a more sustainable energy future, adopting cutting-edge technologies like IEMS will be crucial. #renewables #research #management #netzero #energy

Read the #patterns: Drill-Baby-Drill only works if Pushers can Sell-Baby-Sell; pushing policies which force dependency form other countries. Beyond the short-term news cycle of Minerals Deals, there's a longer term grand #strategy risk to understand if any company or country wants to engage seriously. ☀️ #Renewable energy plus #storage is the vaccine from that dependency, hence the obsession by the pushers to talk them down. 🚧 Another key way to block renewable energy independence is to corner the market in critical / rare earth materials. Whether or not they're used, it can block other countries from the resources needed for energy transition, hence protecting dependency. The strategy is the flip side of extractive business models - previously taking from countries by force, now forcibly keeping countries out. ❓ So what to do? 💡 One key pillar of strategy is to #design out dependency. Both by full circularity within (re)manufacture processes, and by material innovations that design out dependencies on rare earth. There's already huge breakthroughs - halide perovskites in solar energy, EV's designing out cobalt and nickel. Matnex (a company I invest in) developed a magnet for batteries without rare earth metals in 3 months using AI. Renewable energy supply chain sustainability/innovation should be a high priority given the geopolitics today. An exercise I have run for many students at Cambridge Institute for Sustainability Leadership (CISL) simulates a decision for #developers / #investors on renewable energy avoiding harmful extractive practices (both social and environmental) compared to cheaper alternatives. It's the pinch-point for #Competitive #Sustainability - often relying on sector-wide collaboration, positive policy engagement and proactive sustainability leadership. These factors are also all 'under attack' right now by those pushing dependency alongside legal challenges that undermine fair competition by reclassifying pollution as clean. The opposite of extractivist logic is not merely 'do no harm', it is about actively creating the conditions for all to prosper in a sustainable regenerative world. Transforming win-lose into live-live. I read recently (h/t to whoever claims this quote) that the business case for a regenerative economy is #Life. Institute for Energy Economics and Financial Analysis (IEEFA) NOW Partners Foundation Volans Kees Vendrik Itske Lulof Ian Ellison Dr Victoria Hurth Kirsten Wright John Holm Indy Johar Hans Stegeman Dr Raj T. Gillian Marcelle, PhD Delilah Rothenberg Frank Van Gansbeke Dr. Hubert Danso William Hynes John Fullerton Sue Reid Campanale Nili Gilbert, CFA, CAIA Lengyel David Carlin Climate Safe Lending Network United Nations Environment Programme Finance Initiative (UNEP FI) Duncan Austin Image by <a href="https://lnkd.in/etd2idGF">Enrique</a> from Pixabay

Avoiding Inter-Row Shading in Solar PV Design: How to Get Your Pitch Right In solar PV plant design, one of the first things you need to get right is making sure your rows of solar panels also known as tables or sheds don’t cast shadows on each other. Because mutual shading directly impacts your energy yield, land efficiency, and long-term system performance. Instead of relying on trial and error in simulation tools like PVsyst, it's far more effective to understand how to calculate the correct pitch (the spacing between rows) from the start. This gives you more control and insight, especially when designing for different regions, site conditions, or land constraints Why Pitch Matters in Solar Design The pitch refers to the distance between the front of one row of panels to the front of the next row. Proper pitch ensures that each row gets unobstructed sunlight, especially when the sun is at its lowest point in the sky.  If the pitch is too small, Panels cast shadows on each other, Energy yield decreases and Long-term performance suffers. If the pitch is too large,  land space is wasted, Higher costs for civil works and fencing and Possibly lower installed capacity for the same land area. Getting it right is a balance between performance and land optimization. How to Calculate Pitch Between Tables (Sheds) Formula: Pitch = Vertical Height of panel based on angle/tan (minimum sun angle) Height (H) is the vertical height of the panel based on tilt: H= Module Length x sin (Tilt angle)  Note that for double stacked panels the module length is doubled. Minimum Sun Angle: Typically chosen as the Shading Limit Angle, which could be based on the sun elevation at 9 AM or 3 PM on the winter solstice to minimize shading during key operating times which is 15 degrees for typical winter mornings/ evening. In solar system design, a minimum solar angle of 10° to 15° is used for calculating row spacing instead of 0° because the sun is too low at 0° to contribute meaningful energy, and avoiding shading at that angle would require excessive land spacing. Angles between 10° and 15° offer a practical balance by minimizing shading during productive hours while optimizing land use. This approach is supported by industry standards and design tools like PVsyst, ensuring efficient energy generation without unnecessary space and cost. You can also use the formula Ground Coverage Ratio = Panel Width/Pitch Pitch = Panel Length /Ground coverage ratio For tilted panels, Panel Length = Length x cos θ , where θ is the tilt angle. #SolarDesign #PVSystemDesign #PitchCalculation #SolarEngineering #GreenVoltsAcademy #RenewableEnergy #SolarTips #LearnSolar

Rare Earth Scare.. India’s 🇮🇳 EV ⚡ ambitions are facing a serious speed bump—and it’s not battery tech or charging infra this time. The newest disruptor? Rare Earth Elements (REEs)—the unsung heroes powering motors, electronics, and green innovations. With China commanding over 90% of global REE processing, even a slight tweak in their export policies could slam the brakes on Indian EV production. Automakers are already sounding the alarm, warning of a possible production freeze. So, what’s the fix? India needs to hit the accelerator on a self-reliance strategy: 🚀 Fast-track mining reforms and incentivise homegrown rare earth magnet production 🌍 Partner with Central Asian nations for joint mineral exploration and new resource pipelines 🤝 Double down on diplomacy to navigate short-term supply hurdles It’s time for a bold, strategic push to keep India’s EV engine running and claim our spot in the global green economy.

Want to hear about a $4.7B opportunity that's about to change everything? After months of deep research across Queensland's Bowen Basin, our team at Coreo has uncovered something extraordinary. While 58 mining operations have been managing their waste streams separately, we've proven there's a transformative alternative, and the numbers are staggering. The opportunity: A Multi-Mine Circular Resource Recovery Facility that could unlock up to $4.7 billion in 10-year net present value while diverting over 110,000 tonnes of waste from landfill annually. This isn't just another sustainability project. It's a complete reimagining of how an entire industry can collaborate to turn so-called waste into wealth. From timber pallets to mining tyres, from food scraps to diesel filters, we've identified 23 circular solutions that transform today's disposal costs into tomorrow's revenue streams. The validation speaks volumes: the The World Bank is preparing to tender for this work based on our comprehensive prospectus. When global institutions recognise the scalability and impact potential of a regional Australian innovation, you know something special is happening. To every stakeholder who poured their expertise into this 104-page blueprint: this recognition belongs to you. We've proven that rigorous analysis, stakeholder collaboration, and systems thinking can unlock value that others said was impossible. Sometimes the biggest breakthroughs come from asking the simplest question: What if we stopped working in isolation? The future of mining isn't just about what we take from the ground – it's about what we choose to give back to the system.

Inventory is the killer of fashion brands☠️. It's impossible to forecast accurately. You either under stock or over stock certain SKUs. So how do you navigate inventory management as a fast growing consumer brand?🤯 At The Pant Project here's how we think about inventory management. 1. Core Never Out of Stock SKUs (NOOS): There are some collections and colors and sizes that are meant to be never out of stock. These are your top 25 sellers - like black, navy and grey formals, or your classic colours in power stretch or jeans in core sizes like waist 30 - 40. The idea is to never let these run out of stock. If you achieve 95% success here, your job is half done already in inventory management. This, while it may sound basic, is harder than it seems to execute in reality.🎯 2. Shorter Lead Times on Production: Flexible capacities and ability to restock items in 2 weeks, 30 days, 45 days etc. vs. traditional 90-120 day replenishment cycles helps you be more nimble in adjusting to demand. The cost of shorter runs is well worth it, the alternative would be lost sales. Speed requires adept planning in yarn inventory, fabric on the floor and garment capacity booking all aligned with shifting demand. ⛓️ 3. Close Eye on Ageing of Stock: Alarms should go off as stock hits 90 days of ageing, and liquidation should be done well before 180 days. The last thing you want is dead stock that you need to liquidate at a massive discount. Being early on the ball here is a huge benefit, you know the sales pattern 30-60 days post launch of a new product, so you need to adjust pricing, promotion or positioning of a product if it's not flying off your racks.🧨 4. Inventory Forecasting Technology: There are a host of tools (AI based, or otherwise) that sync with your demand engines and crunch data to suggest the optimal purchase quantity of each SKU. You still need to adjust these for forward looking events like your marketing plans and promotions calendar. You also need to sync them with your supply engines.📊 Quite transparently, we are yet to find a solution we are happy with in this domain. We're still largely using excel sheets and common sense to figure out how much of what to buy, and there's a huge opportunity for improvement using technology on this front.👩💻 The end goal is to reduce the number of days of inventory you are carrying (improve inventory turns) so that you block less $$$ in working capital and improve your ROCE.🤑