Sell on Amazon

From Southern California startup to nationwide distribution in the Amazon store - Matt Staples of Loddie Doddie demonstrates how creative businesses can scale effectively. His key insight for the upcoming holiday season: Customer feedback serves as invaluable market research for continuous product improvement and competitive positioning. How are you preparing your product strategy for holiday sales?

What an inspiring day at Senator Warner's Women's Conference on November 15th! We were proud to host a seller panel featuring three incredible Virginia women entrepreneurs: Inner Glow Vitamins, Scarlett Suhy-Pons, and NVLX Labs, who shared their inspiring journeys and experiences selling in Amazon's store. Special thanks to Senator Mark Warner and Congresswoman Jennifer McClellan for their opening remarks and continued support of women-owned businesses across the Commonwealth.

🏈 From Midnight Prayer to Market Success: Meet Adrienne Smith From dreaming up a "football UNO" to creating Blitz Champz, this entrepreneur turned her vision into a nationwide success on Amazon. Her secret? Strategic inventory management during NFL season, smart use of Amazon's fulfillment options, and data-driven marketing through Creator Connections and Attribution tools. "I wanted fans to experience the strategy and competition of professional football inspired by my own experience as an elite football athlete," shares the Columbia MBA grad.

When you launch a new product in the Amazon store, early actions can drive early sales and shape long-term success. So in this new video, we’ve identified the key tools and benefits to leverage in the days before and immediately after launch to increase your potential for success. Learn more and get started today: http://spr.ly/60407fjYu

Holiday Season Strategy: Inside a Successful Amazon Seller's Approach Alberto Sayan, co-founder of instMerch, shares his proven holiday preparation strategy: identifying key custom gift items, strategic inventory planning, and adapting operations for peak season demands. Drop your best holiday selling tip below! 👇 #AmazonSeller #EcommerceStrategy #HolidaySeason #BusinessGrowth

From parenting pain point to profitable business: Russell Blauert's Safe Sport Gear journey shows how solving personal problems can create market opportunities. His decision to sell with Amazon proved strategic – leveraging existing customer traffic led to faster-than-anticipated sales momentum. What everyday problems in your industry could become your next business breakthrough? #AmazonSeller #SmallBusiness

At Hugimals World, emotional well-being is at the heart of everything they do. Founder Marina Khidekel spent years as a journalist covering mental health before creating Hugimals—a line of weighted stuffed animals designed with therapists to provide comfort to children, teens, and adults navigating anxiety and stress. Her inspiration comes from personal experience: “I needed something that would help me with my own anxiety, especially at night. Weighted blankets were too hot and heavy for me, and I couldn’t find a beautifully designed weighted stuffed animal – one that could ease stress in adults as well as kids and was weighted throughout that could truly hug back. So I created it!” As an independent small business owner, one of the most transformative decisions she made was launching Hugimals on Amazon. “Amazon has been crucial in helping us reach customers who rely on our products for emotional support and comfort. It has become one of the primary ways people discover Hugimals, and we’re incredibly grateful for that impact on our mission,” Marina shared. Giving back remains central to Hugimals. Through their partnership with the Joyful Heart Foundation, 10% of proceeds from three colors of their Heart to Hug Pillows support survivors of sexual assault, domestic violence, and child abuse. “We also donate Hugimals to hospitals, including C.S. Mott Children’s Hospital in Michigan, where our plushies provided comfort to patients just when their plush supplies ran low,” Marina shared. Together, Hugimals World and Amazon are helping create a world where comfort is accessible to all.

Major Update to Seller Assistant: Amazon’s Seller Assistant is an always-on, Generative AI-powered, agentic tool that helps sellers launch, manage, and grow their business with ease. The Seller Assistant is now smarter, faster, and provides more tailored insights. 1️⃣ Get instant answers to all your Selling questions. With Seller Assistant, you can have natural conversations transforming complex questions and requirements into easy-to-understand guidance. 2️⃣ Get business insights to manage and grow your business. Get business insights on topics including Sales Performance, Inventory Management, Listings & Catalog, Shipments & Returns, Orders & Fees, and more 3️⃣ Seller Assistant can proactively perform critical tasks with your approval. Seller Assistant can now perform actions like resolving some policy violations, optimizing FBA surcharges, or creating promotions, freeing up time, so you can focus on growing your business. Start exploring Seller Assistant immediately (http://spr.ly/60447oFkI) or find it in Seller Central by selecting the AI icon ✨ in your search bar. Just ask "How can you help my business?" to start exploring its powerful capabilities. Ready to learn more? Discover all features and capabilities on the Seller Assistant - Seller Central’s conversational assistant help page: http://spr.ly/60457oFkL

Small acts can create big impact! 🌟 At Amazon Accelerate 2025, thousands of sellers embraced the opportunity to give back by participating in community-driven initiatives and donating to REST, YMCA, local hospitals, Mary’s Place, Boys & Girls Club of King County, and more. A sincere thank you to the generosity of our selling partner community! We're already looking forward to creating more opportunities to give back and connect as a community. Stay tuned for updates about Amazon Accelerate 2026 returning to Seattle from September 22 - 24. Learn more: https://go.amzn.to/4rtlpTa.

What a great celebration of events! On November 6th, we honored both Amazon's 25th Anniversary of partnering with small businesses and the 7th Annual Enthuse Foundation Pitch Competition. Amazon was a proud sponsor of the Support Small pop up experience which showcased 10 incredible women-owned Amazon sellers, and we also hosted an inspiring fireside chat with Beyond the Bib and Tuck and Bundle founders, our Amazon x Enthuse grant recipients. Congratulations to the pitch competition winners runner-up Bake Me Healthy Love and grand prize winner Defi Snacks.