Mogi I/O : OTT/Podcast/Short Video Apps for you’s Post

A Hollywood Producer Walked Into a Tiny Studio in Kyiv and couldn’t believe what he saw. Three unknown actors. One phone camera. A two-room apartment. Yet, within two weeks, their 90-episode vertical drama had 20 million views — and earned more than what some indie films make in a year. Welcome to the microdrama revolution. Microdramas — short, smartphone-first series filmed vertically — started quietly in China during the pandemic. But in 2025, they’re redefining how stories are told and watched globally. Once dismissed as “low-budget soap operas,” these bite-sized shows are now attracting major Hollywood money and muscle. Fox Entertainment has taken an equity stake in Holywater, a Ukrainian vertical drama platform, committing to produce 200 new series in just two years. Former Miramax CEO Bill Block has launched GammaTime, backed by Kim Kardashian, Kris Jenner, and Reddit co-founder Alexis Ohanian, raising $14 million to bring star-studded storytelling to mobile screens. And a new startup, MicroCo — founded by ex-executives from Showtime, WME, and NBCUniversal — aims to bring studio-grade quality to the vertical format. Their belief? That the next “Netflix” won’t be horizontal — it’ll be vertical. Budgets are tiny — just $100K to $300K per series — but returns are massive. According to Owl & Co, vertical dramas will generate over $3 billion outside China this year. In the U.S. alone, apps like ReelShort and DramaBox brought in nearly $350 million in Q1 2025. And unlike traditional TV or OTT, microdramas are created, shot, and released in weeks — not years. It’s fast, agile storytelling — built for the scroll generation. Of course, the question remains: Will these Hollywood-backed vertical apps keep audiences loyal, or will they become another Quibi — a billion-dollar flop that arrived too early? Yet, one thing is clear — attention has gone vertical, and where attention flows, opportunity follows. Just as Netflix redefined the streaming era, the next wave of growth lies in micro-budget, mobile-first video experiences. Vertical drama apps like ReelShort and DramaBox generated over $350 million from U.S. audiences in Q1 2025 — and globally, the format is on track to cross $3 billion this year. But here’s the real twist — India is already in the game. 🇮🇳 India makes $2B in films a year. Microdramas? Already hitting $500M. This November alone — 550+ new ones. When we’ve got 850M smartphones but barely 8 cinema screens per million people… For creators, studios, and brands, this is a gold rush — a chance to own IP, reach Gen Z, and build content where audiences already live: on their phones. At Mogi I/O, we make it easy to launch vertical-video platforms — fast, scalable, and global. The next blockbuster won’t need a big screen. It’ll need a big idea — and a small camera. Call: +91 7017235483 Visit: https://mogiio.com #MicrodramaOTT #OTT #MogiIO #ShortVideo #VernacularOTT