We are proud to launch our Winter 2025 campaign, starring Global Ambassador Mads Mikkelsen in the new Torino jacket – a masterpiece of ZEGNA tailoring. Shot inside the storied halls of Teatro Regio di Torino, the campaign celebrates the city where Ermenegildo Zegna once walked more than a century ago, and where a sartorial legacy first took shape. In 1910, our Founder arrived in Torino not only to sell fabric, but to build a future. With his tailor, he created the now iconic Torino style – more than a jacket, it was the beginning of a new way of dressing, and of living. Today, that story continues. Crafted in rare Vellus Aureum wool, the Torino jacket’s wide lapels, rounded pockets, and powerful shoulders reflect a heritage that lives in every detail. Worn with the contemporary ease of Triple Stitch™ Vetta shoes, Mads embodies a house that honours its roots while redefining the meaning of modern tailoring. #ZEGNA #VELLUSAUREUM #ZEGNAWINTER25
It's so important that brands like Zegna are actively honoring their heritage while redefining modern tailoring. It shows a deep commitment to both history and the future.
Excited to see this rest 🙌🏼
amazing story and what a journey
An amazing historical story..
mammamia la bellezza!
❤️❤️
👏🏻👏🏻👏🏻👏🏻
Good luck taeib
Fabulous!
Such an inspiring campaign! Mads Mikkelsen captures the essence of ZEGNA’s timeless craftsmanship and modern sophistication — a perfect tribute to the brand’s rich heritage and forward-looking spirit. 👏🖤