INFUSE

The next wave of B2B buyer research is on the horizon. Outlook 2026 opens the door to the minds of more than 2,000 buyers and marketers, revealing what will shape confidence in the year ahead. Discover: 🔍 The revenue impact of discoverability 💻How to engage the AI-enabled buyer 💼The rise of buyer-led GTM models Join the countdown today to secure your copy as it launches: https://lnkd.in/dEPk2A9u #Outlook2026 #DemandGeneration #VOB2026 #VOM2026 #INFUSEinsights 

INFUSE has been shortlisted for the International Content Marketing Awards 2025 in the Best B2B Content Campaign category. Our nomination recognizes our Outlook reports and Voice of the Buyer and Marketer research spanning 2021 to 2025. This multi-year initiative has uncovered how B2B marketers think, buy, and adapt in response to market shifts. What defines the Outlook series: 📊 Proprietary research from 2,000+ revenue leaders globally 🎯 Data-backed strategies for demand performance 💡 Insights that fuel buyer-centric GTM motions 📈 Five years of forecasting B2B trends Explore the full Outlook hub here, and watch this space for our next edition: Outlook 2026: The Trust Gap: https://lnkd.in/dMcawY4j #DemandGeneration #B2BMarketing #ICMA2025 

Most B2B GTM strategies are built on outdated assumptions that no longer reflect buyer behavior. 95% of buyers already know four of the five vendors they will consider on day one. Brands that invest early in strategic visibility shape the competitive field before formal evaluations begin. The shift from demand capture to buyer-led strategies requires a fundamental rethinking of how marketing creates value throughout the buying journey. Discover the five myths limiting your GTM performance and proven strategies to overcome them: https://lnkd.in/ePqhPVvB #INFUSEInsights #B2BMarketing #DemandGeneration #GTMStrategy 

We are thrilled to have received the TrustRadius Buyer's Choice Award 2026 in Demand Generation. This distinction is driven entirely by client feedback and reviews and celebrates organizations that excel in capabilities, value, and client relationships. This recognition reflects our dedication to delivering exceptional demand outcomes through: 🎯 Innovative demand generation solutions 🤝 Client-centric service and support 📊 Consistent high performance results Read more about what our clients say in our TrustRadius report: https://lnkd.in/ecx8_juz #INFUSEInsights #B2BMarketing #DemandGeneration 

Time to rethink everything you thought you knew about B2B sales. This on-demand session with INFUSE and 6sense busts B2B buyer-seller myths and empowers you with proven insights to break free of outdated assumptions. You will discover: 💡 The buyer–seller myths holding your strategy back 💡 How to embed buyer enablement into your playbook 💡 Why bias, brand, and context matter before demand is even generated 💡 Data-driven tactics to align your team with how modern buyers actually behave Join industry experts Kerry Cunningham, 🌎 Victoria Frederika A., and Scott Vaughan as they challenge the status quo and map out a new blueprint for B2B growth. Watch the full webcast: https://lnkd.in/gQQFqYtB #B2BMarketing #GTMStrategy #BuyerEnablement #INFUSEInsights

Traditional ABM playbooks often promise precision, but what happens when market forces demand a complete strategic reset? In this webcast, Hillel Zvi (Check Point Software), Avishai Sharon (Trendemon), and Greg Campbell (INFUSE), share candid insights on adapting when the dark funnel deepens and buyer attention erodes. What you will explore: 🎯 How Check Point pivoted its ABM strategy mid-flight 📊 Mastering AI-driven discovery and consideration ⚡ Real lessons from a black swan event that reshaped priorities Watch this honest conversation about strategic agility and what it takes to pivot when market reality demands it: https://lnkd.in/dkMZYisr #INFUSEInsights #B2BMarketing #DemandGeneration

Are your clients measuring campaign success by lead volume alone? According to INFUSE Insights Voice of the Marketer 2025, 75% of marketers still prioritize volume over quality. Yet modern B2B buyers take up to a year to finalize decisions, largely outside traditional funnels. Predictive scoring changes this by using data and machine learning to identify high-value prospects in real time. Combined with omnichannel nurturing, it delivers precision targeting that aligns with actual buyer behavior. Read the full article to learn how to transform campaign performance with predictive intelligence and buyer-centric nurturing: https://lnkd.in/dznVKTX2 #INFUSEInsights #B2BMarketing #DemandGeneration

Read this month’s Beacon for a recap on the most important trends driving buyer behavior this year, and a sneak peek at what trends to expect in 2026. 🚀 Preview of Outlook 2026 - launching on January 7th 🥇Competitive Displacement: How to Win Market Share by Increasing Discoverability 🛡️6 Steps to Engaging Your Defensive Buying Groups ✍️How to Develop Demand Generation-Ready Content #B2Bgrowth #demandgeneration #B2Bmarketing #newsletter

Effective demand generation requires more than presence across channels: it demands orchestration. Coordinating your channels ensures messaging, timing, and intent are aligned to accelerate progress through the funnel. This guide outlines a practical five-step approach to unify your channel strategy and increase demand impact at every stage: 🎯 Define targeting with ICPs + demand intelligence 🧩 Plan your B2B channel mix 📝 Build your content strategy 📈 Optimize channel performance 🤝 Orchestrate experiences to drive loyalty Explore the full guide to orchestrating your marketing channels for scalable demand: https://lnkd.in/eBWJfPqr #B2BMarketing #DemandGeneration

Outlook 2026 launches on January 7th. Only 34 days to go before we unveil the newest edition of our multi-award-winning research report on the B2B buyer and marketing trends that will define 2026. Discover: 🤖How to engage AI-assisted buyers 🔦Discoverability-to-revenue tactics to illuminate the dark funnel 🚀Buyer-led GTM strategies that empower growth 🔐Exclusive insights from 2,300+ revenue leaders and decision makers Sign up to join the countdown: https://lnkd.in/dEPk2A9u #Outlook2026 #DemandGeneration #VOB2026 #VOM2026 #INFUSEinsights