updating readme

Author: Jim Lindblom

README.md

@@ -1,4 +1,20 @@
 RedBoard
-========
+============================
+
+[![RedBoard](https://dlnmh9ip6v2uc.cloudfront.net/images/products/1/1/5/7/5/11575-01_medium.jpg) 
+*RedBoard (DEV-11575)*](https://www.sparkfun.com/products/11575)
+
+The RedBoard combines the simplicity of the UNO's Optiboot bootloader (which is used in the Pro series), the stability of the FTDI (which we all missed after the Duemilanove was discontinued) and the R3 shield compatibility of the latest Arduino UNO R3.
+
+The RedBoard can be programmed over a USB Mini-B cable using the Arduino IDE: Just plug in the board, select "Arduino UNO" from the board menu and you're ready to upload code.
+
+Repository Contents
+-------------------
+* **/Hardware** - All Eagle design files (.brd, .sch)
+
+
+License Information
+-------------------
+The hardware is released under [Creative Commons Share-alike 3.0](http://creativecommons.org/licenses/by-sa/3.0/). 
+All other code is open source so please feel free to do anything you want with it; you buy me a beer if you use this and we meet someday ([Beerware license](http://en.wikipedia.org/wiki/Beerware)).
 
-The RedBoard is SparkFun's take on the Arduino Uno. It combines the simplicity of the Uno's Optiboot bootloader (which is used in the Pro series), with the stability of the FTDI and a micro-B USB connector.