2023亚马逊全球开店指南：新手卖家快速入门攻略
跨境电商首选平台 | Amazon remains the top choice for cross-border e-commerce
随着2023年跨境电商热潮持续升温，亚马逊凭借其全球流量优势和成熟运营体系，依然是卖家出海的首选平台。目前亚马逊向中国卖家开放17个国际站点，覆盖北美、欧洲、亚洲等主要市场。
As cross-border e-commerce continues to boom in 2023, Amazon remains sellers' first choice with its global traffic advantage and mature operation system. Currently, Amazon has opened 17 international sites to Chinese sellers, covering major markets in North America, Europe and Asia.
全球站点布局 | Global Site Network
1. 北美站点（美国/加拿大/墨西哥）
亚马逊最大海外市场，运营工具和物流配套最完善，特别适合新手起步。
North America (US/CA/MX)
Amazon's largest overseas market with the most complete operation tools and logistics support, ideal for beginners.
2. 欧洲站点（8国）
预计2024年电商规模将超美国，亚马逊是当地最受欢迎的电商平台。
Europe (8 countries)
E-commerce market size is expected to surpass the US by 2024, Amazon is the most popular platform locally.
3. 日本站点
亚洲最大站点，物流时效快，备货周期仅为欧美一半。
Japan
The largest site in Asia with fast logistics and half the preparation time of Europe/America.
4. 新兴站点（澳洲/新加坡/中东/印度）
享受人口红利和平台扶持政策，增长潜力巨大。
Emerging Markets (AU/SG/Middle East/IN)
Enjoy demographic dividend and platform support policies with huge growth potential.
注册所需材料 | Registration Requirements
- 联系人信息（邮箱/身份证明/公司地址/电话）
Contact information (email/ID/company address/phone) - 营业执照彩色扫描件
Color scanned copy of business license - 法人身份证彩色扫描件
Color scanned copy of legal person ID - 国际信用卡和收款账户
International credit card and payment account
开店三步流程 | 3-Step Setup Process
第一步：账户注册
通过官方注册链接填写信息
Step 1: Account Registration
Fill in information through official registration link
第二步：资质审核
可能需要进行身份验证/视频验证/明信片验证
Step 2: Qualification Review
May require ID verification/video verification/postcard verification
第三步：补充资料
根据站点要求提交税务/KYC等补充文件
Step 3: Additional Documents
Submit tax/KYC and other supplementary documents as required
新手专属福利 | New Seller Benefits
2023年新卖家可享受最高5万美元的销售额返还优惠，包含：
New sellers in 2023 can enjoy up to $50,000 in sales rebates, including:
- FBA首单运费折扣
FBA first shipment discount - 品牌注册优惠
Brand registration benefits - 广告投放补贴
Advertising subsidies
运营建议 | Operation Tips
1. 使用全新网络环境注册，降低二审概率
Register with new network environment to reduce review probability
2. 注册后1个月内上架商品，避免账户闲置
List products within 1 month after registration to avoid account inactivity
3. 避免频繁更换收款账户和信用卡信息
Avoid frequently changing payment accounts and credit card information