如何联系外贸订单：谷歌竞价广告推广与GMC封号解决方案
随着电商广告预算向购物广告倾斜，Google Merchant Center(GMC)账号封禁问题成为商家新痛点。Merkle研究显示，Google购物广告支出同比增长38%，而搜索广告支出下降12%。但许多商家因不了解政策，刚开局就遭遇"红牌罚下"。
As e-commerce advertising budgets shift towards shopping ads, Google Merchant Center (GMC) account suspensions have become a new pain point for merchants. Merkle research shows that Google Shopping ad spending increased by 38% year-on-year, while search ad spending decreased by 12%. However, many merchants are "red-carded" at the start due to lack of policy understanding.
为什么GMC账号会被封？
Why are GMC accounts suspended?
Google采用双重审核机制：人工定期检查+系统实时监控。近期常见封号原因可分为两大类：
Google uses a dual review mechanism: manual periodic checks + real-time system monitoring. Recent common suspension reasons can be divided into two categories:
一、违反购物广告政策
1. Violation of Shopping Ads Policies
1. 仿冒产品
常见错误：未提供完整产品信息、仿冒大牌设计、无授权证明销售品牌商品
1. Counterfeit products
Common mistakes: Incomplete product information, imitation of big brand designs, selling branded goods without authorization
2. 虚假陈述
常见错误：隐藏商家信息、频繁更换产品、虚假折扣、盗用图片、货不对版
2. Misrepresentation
Common mistakes: Hiding merchant information, frequent product changes, fake discounts, stolen images, product mismatch
3. 违规商品
常见错误：销售违法商品、侵犯隐私设备、规避法律的工具
3. Prohibited products
Common mistakes: Selling illegal goods, privacy-violating devices, law-evading tools
二、产品Feed违规
2. Product Feed Violations
1. 价格不一致
广告页与落地页价格不符
1. Price inconsistency
Price mismatch between ad page and landing page
2. 图片问题
带水印或促销文字的图片
2. Image issues
Images with watermarks or promotional text
解封步骤：
Appeal Process:
1. 自查修正后，在GMC诊断页面点击【申请审核】
2. 审核失败后通过官方申诉表提交详细说明
3. 附上营业执照、产品照片等证明材料
4. 等待1-3个工作日回复
1. After self-check and correction, click [Request Review] on GMC diagnostic page
2. If rejected, submit detailed explanation through official appeal form
3. Attach supporting materials like business license, product photos
4. Wait 1-3 business days for response
重要提示：切勿在未查明原因前新建GMC账号，每个账户仅两次申诉机会。准备材料包括：营业执照、工厂照片、产品实物图、商标证书等。
Important Note: Do not create new GMC accounts before identifying the cause - each account only has two appeal chances. Prepare materials including: business license, factory photos, product images, trademark certificates, etc.
南充专业SEO推广公司提醒：Google关键词推广采用点击收费模式(CPC)，实际费用取决于关键词竞争程度。合理优化GMC账户和广告策略，才能实现最佳推广效果。
Nanchong Professional SEO Promotion Company reminds: Google keyword advertising uses CPC model, actual cost depends on keyword competition. Only by properly optimizing GMC accounts and advertising strategies can the best promotion results be achieved.
