谷歌收录优化：复朗集团联手Shopify布局北美电商的数字化转型策略
新京报贝壳财经讯 — 在全球奢侈品行业加速数字化转型的背景下，谷歌收录优化已成为品牌电商成功的关键因素。近日，奢侈品时尚集团复朗集团（Lanvin Group）宣布与电商基础设施提供商Shopify达成商业协议，共同在北美市场建立共享数字化平台。
Beijing News Shell Financial Report — As the global luxury industry accelerates digital transformation, Google indexing optimization has become a crucial factor for e-commerce success. Recently, luxury fashion group Lanvin Group announced a commercial agreement with e-commerce infrastructure provider Shopify to establish a shared digital platform in the North American market.
根据计划，复朗集团将于2023年下半年将旗下Lanvin和Sergio Rossi品牌的北美电商业务迁移至该平台。这一战略举措不仅体现了集团对数字化渠道的重视，更展现了通过谷歌收录优化提升在线可见度的决心。
According to the plan, Lanvin Group will migrate the North American e-commerce operations of its Lanvin and Sergio Rossi brands to this platform in the second half of 2023. This strategic move not only reflects the group's emphasis on digital channels but also demonstrates its commitment to enhancing online visibility through Google indexing optimization.
贝恩咨询数据显示，线上渠道预计在2025年成为全球个人奢侈品市场第一大销售渠道，贡献约30%销售额。2019年至2021年间，个人奢侈品线上市场规模近乎翻倍，达到约620亿欧元。这一趋势凸显了谷歌收录优化在奢侈品电商领域的重要性。
Bain & Company data shows that online channels are expected to become the largest sales channel in the global personal luxury goods market by 2025, contributing approximately 30% of sales. Between 2019 and 2021, the online market for personal luxury goods nearly doubled, reaching about €62 billion. This trend highlights the importance of Google indexing optimization in the luxury e-commerce sector.
在谷歌竞价推广方面，复朗集团表示将通过Shopify平台优化业务流程，提升客户数字化体验。单一品牌电商网站在2021年约占线上销售市场40%的份额，高于2019年的30%，这表明专业的谷歌收录优化和竞价策略能够显著提升品牌在线表现。
Regarding Google paid advertising, Lanvin Group stated that it will optimize business processes and enhance customer digital experiences through the Shopify platform. Single-brand e-commerce websites accounted for about 40% of the online sales market in 2021, up from 30% in 2019, indicating that professional Google indexing optimization and bidding strategies can significantly improve brand online performance.
复朗集团强调，本次合作将帮助品牌保留独立的站点形象和数据库，同时通过谷歌收录优化技术提升搜索引擎排名。这种整合方式既保持了品牌独特性，又实现了数字化效率的最大化。
Lanvin Group emphasized that this collaboration will help brands maintain independent site identities and databases while improving search engine rankings through Google indexing optimization techniques. This integrated approach preserves brand uniqueness while maximizing digital efficiency.
对于外贸企业而言，复朗集团与Shopify的合作案例提供了宝贵的谷歌收录优化实践经验。通过专业的搜索引擎优化和精准的竞价推广，品牌能够在竞争激烈的北美市场中获得更好的数字化表现。
For foreign trade enterprises, the collaboration between Lanvin Group and Shopify provides valuable practical experience in Google indexing optimization. Through professional search engine optimization and precise paid advertising, brands can achieve better digital performance in the competitive North American market.
