外贸网站建设与谷歌推广全攻略：从建站到SEO优化
外贸网站建设流程与谷歌竞价推广费用解析
Foreign trade website development process and Google Ads cost analysis
随着外贸出口的增长，为了不断探索推广渠道，许多外贸企业开始打造自己的外贸网站。然而在网站建设和推广过程中，品牌建设往往被忽视。
With the growth of foreign trade exports, many enterprises are building their own foreign trade websites to explore promotion channels. However, brand building is often overlooked during website development and promotion.
一、域名与服务器选择
1. Domain Name and Server Selection
建议优先选择.Com域名，注册时间越长越好。服务器需面向目标客户区域，推荐使用海外主机。
It is recommended to prioritize .Com domains with longer registration periods. Servers should target customer regions, with overseas hosting being preferable.
二、符合欧美审美的页面设计
2. Page Design Catering to Western Aesthetics
需研究欧美网站设计风格，确保跨浏览器兼容性，避免出现乱码等不专业现象。
Study Western website design styles to ensure cross-browser compatibility and avoid unprofessional issues like garbled text.
三、必备功能开发
3. Essential Function Development
询盘功能必不可少，其他人性化功能也应考虑在内，提升用户体验。
Inquiry functionality is essential, along with other user-friendly features to enhance experience.
四、SEO标准建设
4. SEO Standard Compliance
严格按照SEO优化标准建设网站，否则将损失87%以上的搜索引擎流量。
Build websites strictly following SEO standards, or risk losing over 87% of search engine traffic.
五、针对性SEO优化
5. Targeted SEO Optimization
针对Google等搜索引擎进行优化，性价比是关键词广告的4-6倍。
Optimize for Google and other search engines, with cost-effectiveness 4-6 times higher than keyword ads.
湖州谷歌竞价推广费用
Google Ads Costs in Huzhou
谷歌竞价推广费用因行业竞争程度而异，通常点击单价在5-50元不等，建议设置每日预算300-1000元进行测试。
Google Ads costs vary by industry competition, with CPC typically ranging from 5-50 RMB. A daily budget of 300-1000 RMB is recommended for testing.
