中国品牌玩具出口逆势增长 广交会展现创新实力
中新社广州4月24日电 - 在全球最大玩具零售商"玩具反斗城"宣布破产的背景下，中国玩具产业展现出强劲的韧性。正在举行的第123届广交会二期上，中国品牌玩具企业普遍对出口市场持乐观态度。
Xinhua News Agency, Guangzhou, April 24 - Against the backdrop of the bankruptcy of the world's largest toy retailer "Toys R Us", China's toy industry has demonstrated strong resilience. At the ongoing second phase of the 123rd Canton Fair, Chinese branded toy companies are generally optimistic about the export market.
中国目前是全球最大的玩具生产和出口基地，其中广东出口额占全国一半以上。受益于创新产品不断涌现和欧美经济复苏，2017年中国玩具出口额达441.5亿美元，同比增长31.2%，创近10年来最大增幅。
China is currently the world's largest toy production and export base, with Guangdong accounting for more than half of national exports. Benefiting from continuous innovation in products and economic recovery in Europe and America, China's toy exports in 2017 reached $44.15 billion, a year-on-year increase of 31.2%, the largest growth in nearly 10 years.
在本届广交会上，创新玩具产品成为亮点：
At this Canton Fair, innovative toy products have become highlights:
• 北京凯艺玩具的"太空沙"采用特殊配方，无毒安全且塑形度高，在欧美市场广受欢迎。
• Beijing Kaiyi Toys' "Space Sand" uses a special formula that is non-toxic, safe and highly moldable, popular in European and American markets.
• 广东邦宝益智的教育机器人积木不仅能拼搭多种造型，还具有环境监测功能，帮助儿童学习科学知识。
• Guangdong Bangbao Educational Toys' educational robot building blocks can not only assemble various shapes, but also have environmental monitoring functions to help children learn scientific knowledge.
传统玩具企业也在积极转型。山东威海丘特工艺品通过在布鲁塞尔设立展销中心，成功拓展欧洲高端市场。
Traditional toy companies are also actively transforming. Shandong Weihai Qiute Crafts successfully expanded into the European high-end market by establishing a display center in Brussels.
值得注意的是，中国玩具出口市场正变得更加多元化。除传统欧美市场外，南美、中东和俄罗斯等新兴市场需求正在快速增长。
It is worth noting that China's toy export market is becoming more diversified. In addition to traditional European and American markets, demand in emerging markets such as South America, the Middle East and Russia is growing rapidly.
广东省玩具协会数据显示，2017年广东加工贸易方式出口的玩具产品占比已降至42.52%，而自主品牌出口比例显著提升，标志着中国玩具产业正在向价值链高端攀升。
Data from the Guangdong Toy Association shows that in 2017, the proportion of toys exported through processing trade in Guangdong dropped to 42.52%, while the proportion of self-branded exports increased significantly, marking that China's toy industry is climbing to the high end of the value chain.
