包满意的外贸找客户资源：谷歌SEO运营专家深度解析
谷歌搜索是否会开始卖广告？ 据外媒报道，谷歌近期正在试行一项实验性计划，即尝试在 Google Play 搜索中添加广告。当应用开发者购买 Google Play 中的广告位后，消费者在搜索该类型应用时，便会看到关联性广告。
Will Google Search Start Selling Ads? According to foreign media reports, Google is currently testing an experimental program to introduce ads in Google Play search. When app developers purchase ad space in Google Play, consumers searching for related apps will see targeted advertisements.
谷歌在官方博客中称，这样做是为了协助应用开发商更好地进行推广。早前，就有科技媒体评论称，如果谷歌在移动广告领域继续因循守旧，2015年对其而言将是极其艰难的一年。
Google stated in its official blog that this move aims to help app developers with better promotion. Earlier, tech media commented that if Google continues its conservative approach in mobile advertising, 2015 would be an extremely challenging year for the company.
信智资本（Ironfire Capital）创始人埃里克·杰克逊（Eric Jackson）也曾就此表示："从桌面端向移动端的过渡是一个'长期变化'的过程。Facebook通过其用户新闻流将广告植入Facebook应用中的'App安装广告'功能，使其成功进入移动广告领域。"
Eric Jackson, founder of Ironfire Capital, also commented: "The transition from desktop to mobile is a 'long-term evolution.' Facebook successfully entered the mobile advertising space by integrating ads into its user news feed through the 'App Install Ads' feature."
谷歌的移动广告新尝试
显然，在Google Play搜索中添加广告是谷歌在2015年进行的一些新尝试。此外，2014年底，Google Play在上海举办了一场面向开发者的Google Play Playtime，这也是谷歌在内地举办的首场官方活动，或许意味着Google Play真的要来了。
Google's New Mobile Advertising Experiments
Clearly, introducing ads in Google Play search is one of Google's new experiments in 2015. Additionally, at the end of 2014, Google Play hosted Google Play Playtime in Shanghai, its first official event in mainland China, possibly signaling the imminent arrival of Google Play.
AppAnnie中国区总监戴彬曾表示："Google Play应用商店的营收有90%来自游戏。对于快速发展的国内手机游戏行业来说，这是一个不容错过的机会。"但截至目前，Google Play仅针对吸引开发者采取了一些措施，至于国内用户何时能真正使用，仍有待观察。
Dai Bin, China Director of AppAnnie, stated: "90% of Google Play's revenue comes from games. For the rapidly growing domestic mobile gaming industry, this is an opportunity not to be missed." However, so far, Google Play has only taken measures to attract developers, and it remains to be seen when domestic users will gain full access.
