亚马逊新手卖家必看：站内推广VS站外推广全攻略
全域推广电话软件app,吉林谷歌竞价推广怎么做 | Global promotion app, Jilin Google Ads guide
电商创业之路充满挑战，让我们跟随老陈的实战记录与分享。大家好，我是老陈。
The e-commerce entrepreneurship journey is full of challenges. Let's follow Lao Chen's practical records and sharing. Hello everyone, I'm Lao Chen.
从去年到现在，我陆续分享了很多关于【亚马逊如何进行站外推广】的视频，但仍有很多朋友问我："老陈，亚马逊的站外推广到底该怎么做？"
From last year to now, I've shared many videos about [How to do off-platform promotion on Amazon], but many friends still ask me: "Lao Chen, how exactly should we do off-platform promotion on Amazon?"
站内流量VS站外流量核心区别 | Core Differences Between In-platform and Off-platform Traffic
1. 流量精准度：站内流量精准且不挑产品。例如牙科医用品，客户有需求才会搜索购买。站外流量转化率通常较低。
1. Traffic Accuracy: In-platform traffic is precise and not product-specific. For example dental products - customers only search when they need them. Off-platform traffic usually has lower conversion rates.
2. 成本差异：美国站站内CPC约1美元，而Google/Facebook广告成本可能超过3美元。
2. Cost Difference: In-platform CPC in US marketplace is about $1, while Google/Facebook ads may cost over $3.
适合做站外推广的4种情况 | 4 Scenarios Suitable for Off-platform Promotion
情况1：长尾词流量获取完毕后，站外推广比竞争大词更划算
Scenario 1: After exhausting long-tail keyword traffic, off-platform promotion is more cost-effective than competing for high-volume keywords
情况2：产品适合社交媒体种草（如短视频平台发现的创新产品）
Scenario 2: Products suitable for social media seeding (like innovative products discovered on short video platforms)
情况3：站内广告效果不佳但站外表现良好
Scenario 3: Poor in-platform ad performance but good off-platform results
情况4：类目竞争激烈，站内CPC过高（如3-4美元）
Scenario 4: Highly competitive categories with excessively high in-platform CPC (e.g. $3-4)
运营核心：明确目标，选择合适手段实现最佳效果和最低成本
Operation Core: Define goals clearly and choose appropriate methods to achieve best results at lowest cost
今天的分享就到这里，转发加关注，创业路上不孤独，我是老陈，再见。
That's all for today's sharing. Like and follow to stay connected on the entrepreneurship journey. I'm Lao Chen, see you next time.
