外贸新手入门指南:从站外推广到高效成交的SEO策略
首推的SEO站外推广方式 | Top Recommended Off-site SEO Promotion Methods
外贸这个行业,门槛低、潜力大,特别适合刚出校门的小伙伴们。但是呢,虽然上手不难,想真正玩转外贸,咱们还是得下点功夫。
The foreign trade industry has low entry barriers and great potential, making it especially suitable for fresh graduates. However, while it's easy to get started, mastering international trade requires dedicated effort.
谷歌为什么推广告? | Why Does Google Push Ads?
谷歌广告是外贸推广的重要渠道,通过精准投放可以快速触达目标客户群体。SEO优化和广告投放相结合能最大化线上推广效果。
Google Ads are a crucial channel for foreign trade promotion, enabling precise targeting to quickly reach potential customers. Combining SEO optimization with ad campaigns maximizes online marketing effectiveness.
什么都不懂可以去做外贸吗 | Can You Do Foreign Trade Without Any Knowledge?
新手上路,迷茫是肯定的,而且你可能会发现,有些老手并不太愿意一点点教你。这时候,你就得自己来,系统学习,一步一个脚印。
As a beginner, confusion is inevitable. You might also find experienced traders unwilling to teach you step by step. In this case, you need to take initiative and learn systematically.
成交法则1:客户分层与背景分析 | Closing Rule 1: Customer Segmentation and Background Analysis
调查分析做得好,在谈判中游刃有余,那么你离成交的差距也不远了。从客户背景信息、国家地区、采购需求等多维度做详细分析。
Thorough research and analysis make negotiations smoother and bring you closer to closing deals. Conduct detailed analysis from multiple dimensions including customer background, country/region, and purchasing needs.
成交法则2:精准识别客户需求 | Closing Rule 2: Accurately Identifying Customer Needs
站在客户角度思考需求:询问采购历史、合作供应商等信息来判断是否满足下单需求,识别真实买家。
Think from the customer's perspective: inquire about purchasing history and suppliers to assess order readiness and identify genuine buyers.
征求意见法 | The Opinion-seeking Approach
通过引导性问题探测客户意向:"Do you think this solution will work out your problem of delivery?" 这种方式能在低压环境下促成订单。
Use guiding questions to gauge interest: "Do you think this solution will work out your problem of delivery?" This approach facilitates orders in low-pressure situations.
开发信主题优化 | Optimizing Email Subject Lines
产品类:
China top 5 vendor of XXX products
XXX products with XXX years exporting experience
展会邀请:
Welcome to visit our booth(C125) at the coming XXX Fair
XXX Fair(in Hongkong) invitation
外贸英语表达优化 | Optimizing Foreign Trade English Expressions
中式英语: Our profit is very low in this order.
优化版: We operate this order on a very slim profit margin.
中式英语: This model sells well in your market.
优化版: This product finds a ready market in your country.
更多外贸干货知识,请关注微信公众号:外贸原力
For more foreign trade insights, follow WeChat Official Account: Foreign Trade Power
