6种最受欢迎的内容推广策略提升SEO效果
谷歌竞价产品推广入门指南：新手如何掌握搜索引擎推广(网站SEO)
Google Ads Product Promotion Guide: How Beginners Can Master Search Engine Marketing (Website SEO)
尽管SEO领域包含大量专业知识，但其核心本质可以归结为关键词优化与链接建设的相互作用。要有效开展SEO工作，我们需要掌握一些基础框架知识。
While the SEO field encompasses extensive professional knowledge, its core essence boils down to the interaction between keyword optimization and link building. To effectively conduct SEO work, we need to master some fundamental framework knowledge.
网站建设的选择标准
Website Construction Selection Criteria
无论是跨境电商常用的Shopify、WordPress，还是外贸B2B使用的WordPress建站或自主开发网站，都能满足基本需求。但最关键的要求是：网站必须对谷歌SEO友好。
Whether it's Shopify and WordPress commonly used in cross-border e-commerce, or WordPress sites and self-developed websites for B2B foreign trade, they can all meet basic needs. But the most critical requirement is: the website must be Google SEO friendly.
网站对谷歌SEO友好的重要性不言而喻，这为后续的优化推广工作奠定了坚实基础。就像建造高楼大厦，良好的地基才能支撑起稳固的上层建筑。
The importance of having a Google SEO-friendly website is self-evident, as it lays a solid foundation for subsequent optimization and promotion work. Just like constructing a skyscraper, a good foundation is needed to support a stable superstructure.
网站SEO友好度检测
Website SEO Friendliness Testing
建议使用Google PageSpeed Insights工具检测您的网站，了解其对谷歌的友好程度。如果质量分数较低，建议进行全面优化。
It is recommended to use the Google PageSpeed Insights tool to test your website and understand its friendliness to Google. If the quality score is low, comprehensive optimization is recommended.
搜索引擎推广(网站SEO)的起点
Starting Point of Search Engine Marketing (Website SEO)
如果您的网站得分在0-49之间，建议优先进行全面的网站优化或提升整体加载速度。那么，搜索引擎推广(网站SEO)应该如何开始呢？
If your website scores between 0-49, it is recommended to prioritize comprehensive website optimization or improve overall loading speed. So, how should search engine marketing (website SEO) begin?
对于初级SEO优化师来说，做好以上基础工作已经非常出色。更多专业内容可以在SEO优化教程栏目中找到，包含从入门到进阶的详细指导。
For junior SEO optimizers, doing these basic tasks well is already excellent. More professional content can be found in the SEO optimization tutorial section, including detailed guidance from beginner to advanced levels.
网站SEO的核心价值
Core Value of Website SEO
网站SEO可以概括为一系列基于自身网站的搜索引擎优化行为，旨在使我们的网站对搜索引擎更加友好。其主要目标是通过提高关键词排名，吸引更多用户访问，从而获得免费流量，促进产品或服务的销售。这是一种高效的数字营销手段。
Website SEO can be summarized as a series of search engine optimization actions based on your own website, aiming to make our website more friendly to search engines. Its main goal is to improve keyword rankings, attract more user visits, thereby obtaining free traffic and promoting the sales of products or services. This is an efficient digital marketing method.
