为什么选择LINE广告投放？LINE广告类型及优势解析
LINE广告的优势 | Advantages of LINE Advertising
1. 成本低 | Low Cost
近几年跨境电商广告投放的主流平台，付费广告单价基本上可以说是成倍增长的。而LINE的付费广告单价整体还是比较低的，这意味着卖家能够通过更低的价格，获得更好的广告投放效果，同时广告成本方面也会更加可控一些。
In recent years, the cost of paid advertising on mainstream cross-border e-commerce platforms has basically doubled. However, LINE's advertising rates remain relatively low overall, allowing sellers to achieve better advertising results at lower prices while maintaining better control over advertising costs.
2. 用户真实性较高 | Higher User Authenticity
LINE是需要用手机号注册的，因此相较于使用邮箱或其他方式注册的软件，其用户真实性会更高。用户真实性较高，付费广告的真实触达率就会更高，效果自然也会更加理想。
LINE requires mobile phone registration, making its user base more authentic compared to platforms that allow email or other registration methods. Higher user authenticity means better actual reach rates for paid ads and naturally better results.
3. 包容性强 | High Tolerance
相较于Facebook、Google等平台，LINE在广告内容方面的限制是比较小的，只要不是过于明显的违规，一般都能审核通过。此外其封号的概率也比较低，对于独立站卖家来说，这无疑会更加省心。
Compared to platforms like Facebook and Google, LINE has fewer restrictions on ad content. As long as the content isn't obviously violating rules, it can generally pass review. Additionally, the probability of account suspension is lower, making it more worry-free for independent sellers.
4. 用户群体庞大 | Large User Base
虽然其全球用户对比Facebook会少很多，但LINE在日本和泰国通讯市场中的份额占比却并不低。因此当卖家的目标市场是这两个国家时，其就拥有触达范围广这个优势了。
Although its global user base is much smaller than Facebook's, LINE holds significant market share in Japan and Thailand's communication markets. Therefore, when sellers target these two countries, they benefit from LINE's wide reach advantage.
LINE的广告类型 | LINE Ad Types
LINE的广告类型有五大类，分别是：
LINE offers five main types of advertising:
- 官方账号 | Official Accounts
- 成效型广告 | Performance Ads (most widely used)
- 曝光型广告 | Exposure Ads
- 促销型广告 | Promotional Ads
- 奖励式广告 | Reward Ads
主要广告版位 | Key Ad Placements
1. Smart Channel
聊天列表中的最上方，基本上在用户进入聊天界面的第一时间就会注意到，所以曝光量和流量都是相当可观的。
Located at the top of the chat list, users notice it immediately upon entering the chat interface, offering impressive exposure and traffic.
2. LINE VOOM
动态墙，是该应用的一个小版块，每月大约有1600万人在使用该版块。在动态墙中，用户可以看到好友或KOL分享的内容。
The dynamic wall section, used by about 16 million people monthly, displays content shared by friends or KOLs.
3. LINE钱包 | LINE Wallet
LINE钱包中包含各种生活服务，因此打开率还是相当高的，卖家同样可以在这里投放图片或视频广告。
The LINE Wallet contains various lifestyle services with high open rates, where sellers can place image or video ads.
其他广告版位还包括：LINE TODAY、LINE热点、LINE旅游、LINE任务墙。卖家可根据广告预算和广告目标，来进行个性化选择。
Other placements include: LINE TODAY, LINE Hotspots, LINE Travel, and LINE Task Wall. Sellers can make personalized choices based on budget and objectives.
我们的优势 | Our Advantages
我们对比国外某知名建站公司，一大优势在于我们大部分功能插件都是免费的。而国外某知名建站平台，很多日常运营过程中所需要使用的功能插件，也都是需要付费的，且大多是按月付费。此外我们还是免佣金的，因此在建站和使用成本方面，我们其实会更低一些。
Compared to well-known foreign website builders, our major advantage is that most functional plugins are free. Many essential plugins on foreign platforms require monthly payments. Additionally, we're commission-free, making our website building and usage costs significantly lower.
