为什么企业网站没有效果？八大原因及改进策略
当前外贸形势日益严峻，外贸独立站已被众多企业采纳。但常见的情况是：企业投入大量资金建站却无法带来流量和转化。问题究竟出在哪里？
Under the increasingly severe foreign trade situation, many companies have adopted independent foreign trade websites. However, a common scenario is: companies invest heavily in website construction but fail to generate traffic and conversions. Where exactly does the problem lie?
1. 购买廉价网站模板
1. Purchasing Cheap Website Templates
目前各大平台出现许多博主鼓吹"几百元建站"，承诺交付源代码并展示网站效果。这实际上只是障眼法，却迎合了许多商家的想法。
Many platforms feature bloggers promoting "website construction for a few hundred yuan," promising to deliver source code and showcase website effects. This is actually just a smokescreen, yet it caters to the ideas of many merchants.
2. SAAS语言建站的局限性
2. Limitations of SAAS Language Website Construction
SAAS语言建站在国内盛行多年，但非计算机专业人员难以进行结构调整和页面增加，只能上传产品和写文章。
SAAS language website construction has been popular in China for many years, but non-computer professionals find it difficult to make structural adjustments and add pages, limiting them to only uploading products and writing articles.
3. 建站与SEO顺序错误
3. Wrong Sequence of Website Construction and SEO
许多人认为应先创建结构和内容再做SEO（关键词布局）。但谷歌明确指出网站结构和内容必须符合客户搜索习惯和意图。
Many believe they should first create structure and content before doing SEO (keyword layout). However, Google clearly states that website structure and content must align with customer search habits and intent.
4. 过早开启SEM广告
4. Premature SEM Advertising
网站流量分为：搜索流量、推荐流量和付费流量。许多商家认为必须通过广告获取流量，但前提是网站内容和结构必须能承接这些流量。
Website traffic is divided into: search traffic, referral traffic, and paid traffic. Many merchants believe they must acquire traffic through ads, but the premise is that the website's content and structure must be able to handle this traffic.
5. 博客内容质量低下
5. Poor Quality Blog Content
许多商家随意创建文章，这样的内容再多也无用。优质文章是网站排名、出词和获取流量最快的板块。
Many merchants casually create articles, but such content is useless no matter how much there is. High-quality articles are the fastest way for websites to rank, generate keywords, and acquire traffic.
6. 外链策略不当
6. Improper Backlink Strategy
外链的作用是提高网站权重和引流。但许多商家的外链与行业无关，导致流量缺失甚至被谷歌惩罚。
The role of backlinks is to increase website authority and drive traffic. However, many merchants' backlinks are unrelated to their industry, leading to traffic loss or even Google penalties.
7. 产品页面内容单薄
7. Thin Product Page Content
当前产品页面大多只有产品和图片分类。B2B客户不仅想看产品，更想了解产品如何解决他们的问题。
Most current product pages only have product and image categories. B2B customers not only want to see products but also understand how they solve their problems.
8. 缺乏系统执行
8. Lack of Systematic Execution
不要说谷歌独立站没效果，要从自身找问题。找出根源并严格执行改进，才有成功希望。
Don't say Google independent sites are ineffective - look for problems within yourself. Identify the root causes and strictly implement improvements to have hope of success.
总结：独立站运营非常困难，如果还没下定决心，请不要浪费时间和金钱。若想做好，务必了解所有内容板块并认真执行。
Summary: Operating an independent site is very difficult. If you're not fully committed, don't waste time and money. If you want to do it well, be sure to understand all content sections and execute diligently.
