跨境电商如何引流获客？4大渠道揭秘！
跨境电商运营的第一步是引流获客，本文将从四个方面为你讲解如何获取精准客户。
The first step in cross-border e-commerce operations is customer acquisition. This article will explain how to attract targeted customers from four aspects.
一、内容营销 | Content Marketing
内容营销策略是最常用的获客方法。若将用户比作动物，那么内容就是吸引动物的食物，我们需要生产优质内容来吸引潜在客户。
Content marketing is the most commonly used customer acquisition method. If we compare users to animals, then content is the food that attracts them. We need to produce high-quality content to attract potential customers.
优质的内容营销应具备以下几点：
High-quality content marketing should have the following characteristics:
- 内容从用户角度出发，提供他们想要且有价值的信息。
- Content should be user-centric, providing information they want and value.
- 与目标客户市场相关联。
- Relevant to the target customer market.
- 贯穿用户购买过程。
- Cover the entire customer purchase journey.
- 具有一定营销策略，吸引用户进入店铺浏览。
- Contain marketing strategies to attract users to visit the store.
- 能解决用户问题和担忧，提升用户对品牌的信任度和忠诚度。
- Solve user problems and concerns, enhancing brand trust and loyalty.
1. 自媒体平台 | Self-media Platforms
自媒体平台是拥有大量流量的地方，如国内的网易号、企鹅号、百家号、搜狐号等，国外的 Medium、Blogger 等。
Self-media platforms are places with massive traffic, such as domestic platforms like NetEase, Tencent, Baijiahao, Sohu, and international platforms like Medium and Blogger.
2. 音频、短视频 | Audio and Short Videos
人们更倾向于在短时间内快速接受较短的信息。音频和短视频可很好地解决这个问题。
People prefer to receive information quickly in short time periods. Audio and short videos can effectively address this need.
二、搜索引擎推广 | Search Engine Promotion
SEO 主要通过关键词提升网站排名。因此，在撰写文章或发布短视频时，标题或内文最好选择流量大、转化率高的关键词。
SEO mainly improves website ranking through keywords. Therefore, when writing articles or publishing short videos, it's best to choose keywords with high traffic and conversion rates.
三、社交软件 | Social Media
四、广告 | Advertising
吸引人、易记忆的广告也是很好的获客方法。当用户想详细了解广告内容时，会通过 SEO 搜索关键词搜索相关内容。
Attractive and memorable ads are also excellent customer acquisition methods. When users want to learn more about ad content, they will search for related information through SEO keywords.
