B2B企业如何通过谷歌竞价广告获取更多海外客户
对于回头客多的B2B企业来说，谷歌竞价广告(Google Ads)是最有效的海外推广渠道之一。 本文将手把手教您如何设置Google搜索广告，帮助您的企业快速获取海外询盘。
For B2B companies with many repeat customers, Google Ads is one of the most effective overseas promotion channels. This article will teach you step by step how to set up Google search ads to help your business quickly obtain overseas inquiries.
一、谷歌广告类型选择 | Google Ad Types Selection
当谈及谷歌竞价广告时，我们主要关注搜索广告系列，因为它是机械类产品快速获取询盘的主要营销渠道。当然，展示广告、视频广告和发现广告也是有助于推广的辅助渠道，但如果公司预算有限，最好先专注于搜索广告，待预算充足时再尝试其他渠道。
When it comes to Google Ads, we mainly focus on search ad campaigns, as they are the primary marketing channel for mechanical products to quickly obtain inquiries. Of course, display ads, video ads, and discovery ads are also helpful auxiliary channels, but if the company's budget is limited, it's best to focus on search ads first and try other channels when the budget is sufficient.
二、广告账户结构 | Ad Account Structure
在谈到Google Ads搜索广告的搭建时，核心结构主要由广告系列和广告组构成。广告组是隶属于广告系列的，因此首先要关注广告系列的设置，重点包括投放地理位置、语言、预算和出价策略等四个方面。
When building Google search ads, the core structure mainly consists of campaigns and ad groups. Since ad groups belong to campaigns, we should first focus on campaign settings, which mainly include four aspects: targeting location, language, budget, and bidding strategy.
三、准备工作 | Preparation Work
为了更迅速地搭建广告系列，建议提前制作一个详细的Excel表单。该表单的表头应包含广告系列、广告组、触发广告的关键词、投放产品的网址、广告标题和广告内容描述六项内容。
To build ad campaigns more quickly, it is recommended to prepare a detailed Excel sheet in advance. The header of this sheet should include six items: campaign, ad group, keywords that trigger ads, product URLs, ad headlines, and ad content descriptions.
四、创建广告系列步骤 | Steps to Create a Campaign
- 第一步：新建广告系列
- 第二步：选择广告类型和广告目标
- 第三步：选择投放网络类型（取消默认的展示广告网络）
- 第四步：设置投放国家和语言
- 第五步：设置预算和出价策略（初学者建议设置30-50元预算）
五、创建广告组 | Creating Ad Groups
广告组设置主要包括：
- 设置广告组名称和默认出价
- 添加关键词
- 设置广告标题和内容
专业提示：对于B2B企业来说，建议选择精准的长尾关键词，并突出展示公司的专业性和服务优势。
Professional Tip: For B2B companies, it is recommended to choose precise long-tail keywords and highlight the company's professionalism and service advantages.
六、联系我们 | Contact Us
如果您需要专业的谷歌广告开户和代投服务，我们提供24小时咨询服务：
微信: sunseo | QQ: 81427390
多年丰富的海外市场经验，助您成功出海！
If you need professional Google Ads account opening and management services, we provide 24/7 consulting services:
WeChat: sunseo | QQ: 81427390
Years of rich overseas market experience to help you succeed in going global!
