十年SOHO外贸经验分享:谷歌推广广告位解析及31省外贸数据盘点
谷歌推广广告位解析 | Google Ads Placement Analysis
对于拥有十年以上SOHO外贸经验的从业者来说,了解谷歌广告位至关重要。谷歌搜索广告主要有4个核心广告位:
1. 搜索结果顶部(3-4个广告位) | Top of search results (3-4 ad slots)
2. 搜索结果底部(1-2个广告位) | Bottom of search results (1-2 ad slots)
3. 右侧广告栏(已取消) | Right sidebar ads (discontinued)
4. 购物广告专区 | Shopping ads section
31省外贸数据盘点 | 31 Provinces Trade Data Review
2022年上半年外贸数据显示:
进出口总值TOP6省份:
Top 6 provinces by total import-export value:
广东、江苏、浙江、上海、北京、山东(合计占全国70%)
Guangdong, Jiangsu, Zhejiang, Shanghai, Beijing, Shandong (70% of national total)
增速最快省份:
Fastest growing provinces:
宁夏(70.1%)、海南(56%)、青海(43.2%)
Ningxia(70.1%), Hainan(56%), Qinghai(43.2%)
RCEP效应显著:
Notable RCEP effects:
宁夏对RCEP成员国进出口增长25.1%
Ningxia's trade with RCEP members grew 25.1%
出口亮点:
Export highlights:
浙江以12.9亿元优势超越江苏位居第二
Zhejiang surpassed Jiangsu by 1.29 billion yuan to rank second
进口表现:
Import performance:
海南进口增长46.3%,自贸港政策红利显现
Hainan imports grew 46.3%, showing benefits of free trade port policies
贸易顺差TOP3:
Top 3 trade surplus provinces:
浙江(1.07万亿元)、广东、江苏
Zhejiang(1.07 trillion yuan), Guangdong, Jiangsu
数据来源:中国海关总署 | Data source: General Administration of Customs China