如何创建亚马逊关键词词库实现爆单 - 最全面的SEO指南
在亚马逊运营中，关键词的重要性不言而喻。 关键词调研主要有两个目的：一是为新品Listing埋词，二是优化现有Listing时查漏补缺。然而，许多卖家仍然不知道如何有效调研和布局关键词。
一、关键词收集方法
亚马逊关键词可分为三类：
1. 广泛词（流量词）：大词、上位词，流量大但不精准
2. 核心词：品牌名称、产品名称的名词
3. 长尾词：精准描述产品的词或词组，包含属性如颜色、尺码等
关键词收集渠道：
免费渠道：亚马逊搜索框、竞品页面、广告推荐词、Google Adwords等
付费工具：Merchantwords、Helium 10、SIF、卖家精灵等
创建关键词库的步骤：
1. 确定核心关键词及类目
2. 采集竞品信息并分类关键词
3. 拓词，扩大关键词覆盖
二、关键词布局策略
新品期：以类目词、核心大词为主，采用手动广泛/词组匹配
成长期：增加高转化核心词投放，采用词组/精准匹配
成熟期：重点投放高转化关键词，添加品牌词，以精准匹配为主
In Amazon operations, the importance of keywords is self-evident. Keyword research serves two main purposes: first, to embed keywords for new product listings, and second, to identify gaps when optimizing existing listings. However, many sellers still don't know how to effectively research and deploy keywords.
1. Keyword Collection Methods
Amazon keywords can be divided into three categories:
1. Broad Keywords (Traffic Words): General terms, superordinate terms, high traffic but less precise
2. Core Keywords: Brand names, product name nouns
3. Long-tail Keywords: Precise words or phrases describing products, including attributes like color, size, etc.
Keyword Collection Channels:
Free channels: Amazon search box, competitor pages, ad recommendation words, Google Adwords, etc.
Paid tools: Merchantwords, Helium 10, SIF, SellerSprite, etc.
Steps to Create a Keyword Database:
1. Identify core keywords and categories
2. Collect competitor information and classify keywords
3. Expand keywords to increase coverage
2. Keyword Deployment Strategies
New product phase: Focus on category words and core keywords, use manual broad/phrase matching
Growth phase: Increase bids on high-conversion core keywords, use phrase/exact matching
Maturity phase: Focus on high-conversion keywords, add brand keywords, mainly use exact matching