累积获客10万人以上SEO推广适合女生做吗？谷歌竞价推广运营模式「运营干货」

累积获客10万人以上SEO推广适合女生做吗？谷歌竞价推广运营模式「运营干货」

Is SEO Promotion Suitable for Women? Google Ads Operation Model [Practical Guide]

使用Google Ads过程中最常见的六大误区

Top 6 Common Mistakes When Using Google Ads

Google Ads是对在Google上有目的性地搜索你家产品的潜在客户，进行精确定位的好办法。但是这却是一项具有难度且需要一定技巧的工作，常常会有人在Google花大价钱投广告却没有流量。

Google Ads is an excellent way to precisely target potential customers who are actively searching for your products on Google. However, it's a challenging task that requires specific skills, and many people end up spending a lot on Google Ads without getting desired traffic.

Google Ads是什么?

What is Google Ads?

Google Ads，也称为付费广告或按点击付费（PPC）广告，是一种付费在线广告平台，可让您在线接触相关消费者。简而言之就是商机。

Google Ads, also known as paid advertising or pay-per-click (PPC) advertising, is a paid online advertising platform that allows you to reach relevant consumers online. In short, it's business opportunity.

六大误区

Top 6 Mistakes

尽管Google Ads带给商家的流量是别的搜索引擎无法比拟的，但是相对应的Google Ads技术性较强，往往需要更仔细的操作。

Although Google Ads delivers unparalleled traffic to businesses compared to other search engines, it's technically complex and requires careful operation.

01 没有用谷歌购物广告进行推广

01 Not Using Google Shopping Ads

实体产品文字广告对于服务与其它无形产品来讲可能比较有用，但如果你卖的是实体产品的话，那么你最好选择Google购物广告。

Text ads may work well for services and intangible products, but if you sell physical products, Google Shopping Ads would be a better choice.

02 没有正确选择好关键字匹配模式

02 Incorrect Keyword Match Types

使用关键词匹配模式的方法有好几种。虽然关键词匹配模式是你管理不同搜索词的基本途径，但你的最终出价对象还是搜索词（search terms）。

There are several ways to use keyword match types. While keyword match types are fundamental for managing different search terms, your ultimate bidding target remains the search terms.

03 没有设置否定关键词来排除劣质流量

03 Not Setting Negative Keywords to Filter Poor Traffic

与其它形式的点击付费广告一样，广告的点击通过率高并不代表结果就是最好的，因为你获得的有可能是劣质流量。

Like other forms of PPC advertising, a high click-through rate doesn't necessarily mean good results, as you might be getting poor-quality traffic.

04 没有设置好广告着陆页

04 Poor Landing Page Setup

想要做好广告投放，首先你需要考虑用户整个搜索过程，包括：搜索动机、销售以及从搜索请求到广告文案再到着陆页的每一步。

To run successful ads, you need to consider the entire user search journey, including search intent, sales funnel, and every step from search query to ad copy to landing page.

05 没有进行不同广告组关键字分类

05 Not Categorizing Keywords by Ad Groups

广告组可以对你的关键词与显示这些关键词的广告进行有效的管理。因此，如果你在单一广告组中添加过多的关键词（尤其是范围很广的搜索词）那么这就会影响到你广告的质量分。

Ad groups help effectively manage your keywords and the ads displaying them. Adding too many keywords (especially broad ones) to a single ad group will affect your ad quality score.

06 没有使用Google Ad Extensions来增强与扩展广告文案

06 Not Using Google Ad Extensions to Enhance Ads

当你在创建广告时，你其实没有太多的伸缩空间，你只能用有限的字数来打造标题及描述。但是你可以通过利用广告扩展来弥补这一缺陷。

When creating ads, you have limited space with restricted word counts for titles and descriptions. But you can compensate for this limitation by using ad extensions.

如果你是第一次接触谷歌的广告投放，也许它会让你不知所措。但是一旦掌握了它的规律后，那些顾虑就会跟着烟消云散了。

If it's your first time using Google Ads, it might feel overwhelming. But once you master its patterns, those concerns will disappear.