Guides/Grow your audience/Newsletter/Newsletter settings

Newsletter settings

Last reviewed on October 21, 2025

In your website’s Newsletter settings, you can manage the emails sent from your site to readers. This guide will explain each setting.

Video overview

From the course: Create your blog on WordPress.com

Access your newsletter settings

To visit the Newsletter Settings, follow these steps:

  1. Visit your site’s dashboard.
  2. Navigate to Jetpack (or Jetpack → Settings on plugin-enabled sites).
  3. Select Newsletter.

Each option found in the Newsletter Settings is explained below.

Add a subscription option

In the Subscriptions section of the Newsletter settings, you can control several locations that provide your visitors with an option to subscribe to your site:

The Subscriptions section of the Newsletters management page, displaying the various locations for where the subscription option should appear.

When you use a block theme for your site, you will also find links labeled “Preview and edit” to customize respective subscription options in the Site Editor.

Add subscription signup to homepage and posts

Under the Homepage and posts” section of Subscriptions, you can add a subscription box, pop-up, overlay, or a floating button. To enable any of these subscription features, follow these steps:

  1. Visit your site’s dashboard.
  2. Navigate to Jetpack (or Jetpack → Settings on plugin-enabled sites).
  3. Select Newsletter.
  4. Under the “Homepage and posts” section, toggle ON the subscription features you want to add to your homepage or posts:
    • Add the Subscribe block at the end of each post.
    • Show subscription pop-up when scrolling a post.
    • Subscription overlay on the homepage.
    • Floating subscribe button on the site’s bottom corner.
  5. Click the “Save settings” button to save your changes.

The subscription pop-up is designed to be displayed on blog posts only. It will not display on pages or custom post types (like portfolios or product pages), and it will not display if any of the following conditions are true:

  • If a visitor has already dismissed the pop-up once in the last 24 hours.
  • If a visitor is already subscribed to the site.
  • If the post is for subscribers only, or if it’s a paid newsletter.

Add subscription options to site navigation

In the Navigation section of Subscriptions, you can add a Subscribe block or Subscriber Login block to your site’s menu. Here’s an example showing both:

Example of the Subscribe block and Subscriber Login block in the site's navigation.

With this setting enabled, the buttons are added to your site’s navigation menu. Visitors can click the button there to subscribe to your posts (Subscribe Block) or log in as a subscriber (Subscriber Login Block).

To add a subscription option to your site’s menu, take the following steps:

  1. Visit your site’s dashboard.
  2. Navigate to Jetpack (or Jetpack → Settings on plugin-enabled sites).
  3. Select Newsletter.
  4. Under the Navigation section, toggle ON the subscription features you want to add to your site’s navigation menu:
    • Add the Subscribe Block to the navigation.
    • Add the Subscriber Login Block to the navigation.
  5. Click the “Save settings” button to save your changes.

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This setting is available for sites using a block theme. If you would like to be able to add these options to your navigation, you can browse and choose one of our block themes.

Enable subscription pop-up for commenters

If a visitor leaves a comment on your site, you can enable a pop-up that appears after they comment to suggest that they subscribe to your site or blog.

Enable a subscription pop-up for commenters by following these steps:

  1. Visit your site’s dashboard.
  2. Navigate to Jetpack (or Jetpack → Settings on plugin-enabled sites).
  3. Select Newsletter.
  4. Under the Comments section, toggle the “Enable subscription pop-up for commenters” option to ON.
  5. Click the “Save settings” button.

The subscription pop-up for commenters will stop showing if the commenter subscribes to your site or if they see the pop-up more than 5 times without subscribing.

An example of a subscriber pop-up appearing after a visitor leaves a comment.

Set up email notification settings

In the Email section of Newsletter settings, you can customize what your subscribers receive in their inbox.

To configure the content of your subscriber email notification, follow these steps:

  1. Visit your site’s dashboard.
  2. Navigate to Jetpack (or Jetpack → Settings on plugin-enabled sites).
  3. Select Newsletter.
  4. Under the Email header:
    • To include your post’s featured image in the email, toggle the “Enable featured image on your new post emails” option.
    • Show or hide your profile name and picture with the “Show author avatar on your emails” and “Show author display name” options.
    • Show or hide the date a post was published with the “Add the post date” option.
    • Choose between full text (all content from the post) or an excerpt of the content in the email. If you select an excerpt and your post does not include a specific excerpt, the first 55 words of the post will be used in the email.
  5. Click the “Save settings” button.

Sender name and reply-to settings

By default, your emails will be sent with your site title in the “Sender Name” field of the email, and the email is sent from a “Do Not Reply” mailbox. You can customize both of these settings:

  1. Visit your site’s dashboard.
  2. Navigate to Jetpack (or Jetpack → Settings on plugin-enabled sites).
  3. Select Newsletter.
  4. Under the Email header:
    • Customize the text that will appear next to “Sender name” in the email sent to your subscribers.
    • Select one of the “Reply-to settings“:
      • “Replies not allowed”
      • “…will be a public comment on the post”
      • “…will be sent to the post author’s email”
  5. Click the “Save settings” button.

Newsletter categories

Newsletter categories allow visitors to subscribe to specific topics you write about on your blog. With newsletter categories enabled, only posts published under selected categories will be emailed to your subscribers.

This setting is disabled by default. Learn how to enable newsletter categories.

Confirmation email 

The confirmation email is sent to people who do not have a WordPress.com account to confirm their email address is valid. It cannot be customized.

If someone already has a WordPress.com account and subscribes to a new blog or newsletter, they will not receive the confirmation email.

Confirmation email sent to new newsletter subscribers.

Welcome email message

When someone signs up for your blog or newsletter, after they have a confirmed email address, they will receive a welcome email.

To change the message that new subscribers see in the welcome email, follow these steps:

  1. Visit your site’s dashboard.
  2. Navigate to Jetpack (or Jetpack → Settings on plugin-enabled sites).
  3. Select Newsletter.
  4. Under the Messages section, add your text to the “Welcome email message” section.
  5. Click the “Save Settings” button.
The welcome email message sent to blog subscribers after they confirm their subscription.

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