In her latest Fast Company article, Global CEO Sairah Ashman explores three actions brands can take to turn the tide and drive positive consumer sentiment.

Senior Strategist Sho Kubota explores what it really takes to make a gaming studio brand matter – from architecture and authorship to the tension between creativity and consistency.

Global Principal Thomas Wilder and Executive Strategy Director Brian Meyers share more on the evolved visual identity, designed to span customer experience and internal culture.

Katherine Pisarro-Grant and William Rauscher explore how to make verbal identity work across entire organisations to help everyone sing in harmony.

Senior Director, Culture, Julia Race lays out a blueprint for building responsive organisations that are empowered, creative and ready for what’s next.

Creative Review explores our partnership with Lloyds, delving into the refreshed design philosophy in service of the new positioning ‘Lloyds moves everyone forward’.

Global CEO Sairah Ashman explores how deviating from the norm and standing out from the pack through weirdness can be a powerful business tool, for Forbes.

Here, Wayne Deakin, global creative principal at Wolff Olins, explains how they addressed the challenge