法国乐天电商平台：欧洲市场新蓝海与跨境卖家机遇

法国乐天电商平台：欧洲市场新蓝海与跨境卖家机遇

Rakuten France: Europe's New E-commerce Blue Ocean for Cross-border Sellers

走进法国乐天 | Discovering Rakuten France

二十五年前，乐天的创始人兼CEO三木谷浩史在日本东京成立了全球第一家B2C+C2C网上购物"商城"。网站于1997年5月1日上线，早了淘宝C2C平台6年。如今日本乐天集团已成为世界知名国际集团。

25 years ago, Hiroshi Mikitani founded the world's first B2C+C2C online shopping "mall" in Tokyo. Launched on May 1, 1997, it predated Taobao's C2C platform by 6 years. Today, Rakuten Group has become a world-renowned international corporation.

平台发展历程 | Platform Development History

2010年，日本乐天收购法国排名第五的本土网上商城Priceminister。经过8年融合，2018年正式更名为fr.Rakuten.com。如今法国乐天已有13年历史，拥有8000家店铺，月均访问用户1700万。

In 2010, Rakuten acquired Priceminister, France's fifth-largest local e-commerce platform. After 8 years of integration, it was officially renamed fr.Rakuten.com in 2018. Now with 13 years of history, Rakuten France hosts 8,000 stores and 17 million monthly visitors.

热销品类分析 | Best-selling Categories Analysis

3C电子产品：智能机销售额年增长稳定，去年黑五期间达2000万欧元。苹果、三星领先，小米、华为等中国品牌稳定增长。

3C Electronics: Smartphone sales show steady annual growth, reaching €20 million during last year's Black Friday. Apple and Samsung lead, while Chinese brands like Xiaomi and Huawei show stable growth.

游戏产品：PS5及漫威蜘蛛侠2游戏销售稳步增长，Switch和Xbox表现优异。游戏光盘及周边产品同步热销。

Gaming Products: PS5 and Marvel's Spider-Man 2 show steady sales growth, with Switch and Xbox performing well. Game discs and peripherals are also selling strongly.

卖家支持体系 | Seller Support System

法国乐天为中国卖家提供专属账户经理团队，1v1指导服务，每月2-3次主题培训。2022年推出的官方海外仓为卖家提供高效物流解决方案。

Rakuten France provides Chinese sellers with dedicated account managers, 1-on-1 guidance, and 2-3 monthly training sessions. The official overseas warehouse launched in 2022 offers efficient logistics solutions.

平台独特优势 | Platform Advantages

• 乐天积分返现系统提升消费者粘性
• 60%企业商家+40%个人商家的健康生态
• 覆盖法国及周边法语区市场

• Rakuten Point cashback system enhances customer loyalty
• Healthy ecosystem with 60% corporate + 40% individual sellers
• Covers France and neighboring French-speaking markets

南京谷歌推广厂商推荐 | Recommended Google Ads Agencies in Nanjing

如需专业的谷歌推广服务，南京地区推荐与具备跨境电商经验的认证合作伙伴合作，确保广告投放效果最大化。

For professional Google Ads services in Nanjing, we recommend working with certified partners experienced in cross-border e-commerce to maximize advertising effectiveness.