2024世界宠物博览会传播大数据分析：健康指数77.5揭示行业趋势
核心发现：2024世界宠物博览会全网传播信息2462条，传播健康指数77.5（Ⅳ级），INC指数470，阅读量超113万人次。
Key Findings: The 2024 World Pet Expo generated 2,462 online communications with a health index of 77.5 (Level IV), INC index of 470, and over 1.13 million views.
一、活动概况 | Event Overview
3月22-24日，以"萌动世界，宠向未来"为主题的2024世界宠物博览会在南京国际博览中心举行。活动集中展示了宠物用品、医疗技术等创新成果，并设置多个互动消费场景。
Held at Nanjing International Expo Center from March 22-24, the 2024 World Pet Expo themed "Enlivening the World, Pets Towards the Future" showcased innovative pet products and medical technologies, featuring multiple interactive consumption scenarios.
二、传播效果分析 | Communication Effectiveness Analysis
1. 传播广度：INC指数传播广度值2.76（标准级），信息覆盖微博、微信、客户端等主要渠道，客户端传播量占比最高（1155条）。
1. Reach: INC reach index of 2.76 (Standard Level), with coverage across Weibo, WeChat, news apps and other major channels, with news apps contributing the most (1,155 posts).
2. 传播热度：INC传播热度值2.79（标准级），总点赞量4039次，评论2719条，微博转发51次。
2. Engagement: INC engagement index of 2.79 (Standard Level), with total likes of 4,039, comments of 2,719, and Weibo reposts of 51.
3. 媒体分布：省级媒体贡献最大（172条信息），占总传播量的7%。
3. Media Distribution: Provincial-level media contributed the most (172 posts), accounting for 7% of total communications.
三、内容热点 | Content Hotspots
关键词分析显示："宠物"（1746次）、"南京"（1744次）、"记者"（575次）位列前三，"萌宠"、"博美犬"等词汇进入前十。
Keyword analysis revealed: "Pet" (1,746 mentions), "Nanjing" (1,744), and "Reporter" (575) ranked top three, with "Cute Pets" and "Pomeranian" making the top ten.
四、优化建议 | Optimization Suggestions
1. 提升内容策划质量，增强用户互动意愿
2. 拓展传播渠道，增加优质内容产出
3. 加强省级以下媒体覆盖
1. Improve content strategy to boost user engagement
2. Expand communication channels and quality content output
3. Strengthen coverage in sub-provincial media
数据来源：壹点智库"品牌/活动传播力大数据测评系统"（软著2023SR0861756）
Data Source: Yidian Think Tank's "Brand/Event Communication Power Big Data Evaluation System" (Software Copyright 2023SR0861756)
