网站SEO优化：内链与外链哪个更重要？谷歌推广的价值解析
回头客多的SEO推广费用多少合适？谷歌为什么要做推广？
How much should SEO promotion cost for repeat customers? Why promote on Google?
在所有SEO项目规划中，内部链接优化都是重要环节。但现实中，许多公司在执行网站优化时往往忽视这一点。如今谈网站优化不能孤立进行，而应将其纳入整体营销推广策略中。
In all SEO project planning, internal link optimization is a crucial component. However, in reality, many companies often overlook this when implementing website optimization. Nowadays, website optimization cannot be discussed in isolation but should be integrated into the overall marketing promotion strategy.
网站优化的基本逻辑：内链与外链哪个更重要？
The Basic Logic of Website Optimization: Which is More Important Between Internal and External Links?
在搜索引擎发展初期，外链的作用更为明显。当时只要有足够资源，短时间内建立大量指定锚文本链接，就能快速提升排名。但随着搜索引擎算法成熟，这种野蛮生长阶段已经结束。
In the early stages of search engine development, external links played a more prominent role. At that time, with sufficient resources, building a large number of specified anchor text links in a short time could quickly improve rankings. However, with the maturity of search engine algorithms, this wild growth phase has ended.
当前搜索引擎的核心原则是：在用户体验和商业盈利间取得平衡。这意味着：
The core principle of current search engines is: striking a balance between user experience and commercial profitability. This means:
- 商家不能太容易或太难获得流量
- 不能因商业介入过度影响用户体验
- Businesses shouldn't find it too easy or too difficult to gain traffic
- User experience shouldn't be overly affected by commercial interventions
关于内链建设的几点思考
Thoughts on Internal Link Building
1. 内链建设原则：相关性与合理性是关键。避免"链接过剩"现象，即每个关键词都加链接。
1. Principles of internal link building: Relevance and rationality are key. Avoid "link overload", where every keyword is linked.
2. 内链形式选择：锚文本并非唯一选择。应根据实际场景灵活使用裸链或锚文本，避免为了SEO而SEO。
2. Internal link format selection: Anchor text is not the only option. Use naked links or anchor text flexibly according to actual scenarios, avoiding SEO for SEO's sake.
总结：网站优化仍然有效，但需要从更宏观的角度考量。不是所有企业都需要将全部精力放在网站上，关键是根据业务模式选择合适策略。
Conclusion: Website optimization is still effective, but needs to be considered from a more macro perspective. Not all businesses need to focus all their energy on websites - the key is choosing the right strategy based on the business model.
没有无效的推广，只有没选对的方法！
There is no ineffective promotion, only improperly chosen methods!
