24小时在线获取外贸订单：欧洲亚马逊运营成本全解析
如何24小时在线联系外贸订单？谷歌推广竞价开户需要多久？
How to contact foreign trade orders 24/7? How long does it take to open a Google Ads account?
对于跨境电商卖家而言，生活水平较高的欧洲市场无疑是一块极具吸引力的蛋糕。那么，通过亚马逊全球开店运营欧洲站点究竟需要哪些费用呢？
For cross-border e-commerce sellers, the European market with its high standard of living is undoubtedly an attractive opportunity. So what are the actual costs of operating an Amazon Europe store?
欧洲亚马逊站点概况
Overview of Amazon Europe Marketplace
亚马逊欧洲站涵盖英国、德国、法国、意大利和西班牙五个主要市场。卖家只需注册一个欧洲账户，即可同时管理这五个市场的销售业务。
Amazon Europe covers five major markets: UK, Germany, France, Italy and Spain. Sellers only need one European account to manage all five markets.
销售计划类型
Selling Plan Options
与亚马逊美国站类似，欧洲站提供两种销售计划：
Similar to Amazon US, Europe offers two selling plans:
- 专业销售计划(Professional)：月费25英镑
- 个人销售计划(Individual)：无月费
- Professional Plan: £25 monthly fee
- Individual Plan: No monthly fee
主要费用构成
Main Cost Components
1. 单件销售费用：仅适用于个人销售计划，每售出一件商品需支付0.75英镑
1. Per-item fee: Only for Individual plan, £0.75 per item sold
2. 销售佣金：根据商品类别收取不同比例的佣金
2. Referral fee: Varies by product category
3. 可变结算费：取决于商品类别和配送目的地
3. Variable closing fee: Depends on category and destination
费用计算示例
Cost Calculation Examples
个人销售计划：商品价格+运费-销售佣金-0.75英镑-可变结算费=卖家净收入
Individual Plan: Item price + shipping - referral fee - £0.75 - variable fee = net income
专业销售计划：商品价格+运费+礼品包装费-销售佣金-25英镑月费-可变结算费=卖家净收入
Professional Plan: Item price + shipping + gift wrap - referral fee - £25 monthly fee - variable fee = net income
（数据来源：雨果网 涂开基）
(Source: Cifnews, Author: Tu Kaiji)
