2023中国网络文学出海趋势报告：AI翻译加速全球化进程
2023中国网络文学出海趋势报告：AI翻译加速全球化进程
2023 China Online Literature Overseas Expansion Report: AI Translation Accelerates Globalization
12月5日，由中国音像与数字出版协会支持的《2023中国网络文学出海趋势报告》在第二届上海国际网络文学周开幕式上发布。报告揭示了网络文学出海的四大核心趋势：
December 5th, the "2023 China Online Literature Overseas Expansion Trend Report" supported by the China Audio-Video and Digital Publishing Association was released at the opening ceremony of the 2nd Shanghai International Online Literature Week. The report reveals four core trends in online literature's global expansion:
四大核心趋势/Four Core Trends:
- AI翻译加速网文"一键出海" | AI translation enables "one-click global publishing"
- 全球共创推动海外网文规模化发展 | Global co-creation drives large-scale development
- 社交共读促进文化交流 | Social reading enhances cultural exchange
- 产业融合打造全球IP生态 | Industry integration builds global IP ecosystem
行业数据/Industry Data:
2022年中国网络文学行业总营收达317.8亿元，同比增长18.94%；海外营收规模达40.63亿元，同比增长39.87%。
In 2022, China's online literature industry achieved total revenue of 3.178 billion yuan, a year-on-year increase of 18.94%; overseas revenue reached 4.063 billion yuan, up 39.87% year-on-year.
AI翻译革命/AI Translation Revolution
阅文集团旗下起点国际(WebNovel)已上线约3600部翻译作品，AI翻译使效率提升近百倍，成本降低超90%。
WebNovel has published approximately 3,600 translated works. AI translation has improved efficiency by nearly 100 times and reduced costs by over 90%.
全球创作生态/Global Creation Ecosystem
起点国际已培养40万海外网络作家，覆盖100+国家和地区。00后作家占比达42.3%。
WebNovel has nurtured 400,000 overseas online writers from 100+ countries and regions. Post-00s writers account for 42.3%.
用户增长与互动/User Growth & Engagement
起点国际用户突破2.2亿，来自200+国家地区。法国用户增速最快，Z世代占比80%。
WebNovel has surpassed 220 million users from 200+ countries. France shows fastest growth, with Gen Z accounting for 80% of users.
全球IP生态/Global IP Ecosystem
阅文已授权1000+部作品海外出版，改编动画YouTube年浏览量2.7亿+。40%的WSA获奖作品已启动IP开发。
China Literature has authorized 1,000+ works for overseas publication, with adapted animations achieving 270 million+ YouTube views annually. 40% of WSA award-winning works have begun IP development.
专家观点/Expert Insight:
阅文集团CEO侯晓楠表示："网文出海已进入'全球共创IP'新阶段，开启了网络文学全球化的新一轮浪潮。"
Hou Xiaonan, CEO of China Literature, stated: "The overseas expansion of online literature has entered a new stage of 'global IP co-creation', initiating a new wave of globalization for online literature."
