必须选择的累积客户：谷歌推广竞价与外贸汽配业务拓展指南
谷歌推广竞价是什么？ | What is Google Ads Bidding?
谷歌推广竞价（Google Ads）是通过关键词竞标在Google搜索结果页展示广告的营销方式。外贸企业可以通过精准定位海外采购商，以"按点击付费"(PPC)模式获取高质量询盘。
Google Ads bidding is a marketing method that displays ads on Google search results through keyword bidding. Export companies can target overseas buyers precisely and obtain high-quality inquiries through the "Pay-Per-Click" (PPC) model.
外贸汽配业务拓展5步法 | 5 Steps to Develop Auto Parts Export Business
完善产品资料：准备专业英文产品介绍，突出竞争优势（如质量认证、专利技术等），配备高清产品图
Complete product materials: Prepare professional English product descriptions highlighting competitive advantages (such as quality certifications, patented technologies, etc.) with high-definition product images
制作标准开发信模板：简明说明产品核心卖点，表达建立长期互利关系的意愿
Create standard email templates: Briefly explain the core selling points of the product and express willingness to establish long-term mutually beneficial relationships
多渠道获取客户信息：通过阿里巴巴、中国制造等B2B平台，以及广交会等展会收集潜在客户信息
Obtain customer information through multiple channels: Collect potential customer information through B2B platforms like Alibaba and Made-in-China, as well as trade shows like Canton Fair
个性化邮件营销：对收集的名片进行分类，发送带客户称呼的个性化邮件并附上产品资料
Personalized email marketing: Classify collected business cards and send personalized emails with customer names and product materials attached
准备专业报价单：制作带公司LOGO的PDF格式报价单，提升专业形象
Prepare professional quotations: Create PDF format quotations with company logos to enhance professional image
SEO优化建议 | SEO Optimization Suggestions
• 在网站和产品页面使用汽配行业关键词（如auto parts supplier, OEM auto accessories等）
• Use auto parts industry keywords (such as auto parts supplier, OEM auto accessories, etc.) on websites and product pages
• 创建多语言版本内容，特别是英语、西班牙语等主要出口市场语言
• Create multilingual versions of content, especially for major export markets like English and Spanish
• 定期发布行业技术文章，建立专业权威形象
• Regularly publish industry technical articles to establish a professional and authoritative image