外贸订单获取全攻略：从展会到Google竞价的完整解决方案
外贸订单获取渠道 | Foreign Trade Order Acquisition Channels
作为2006年入行的外贸专家，我总结出以下7大外贸批发订单获取方式：
As a foreign trade expert since 2006, I've summarized the following 7 major wholesale order acquisition methods:
1. 行业展会 - 照明、礼品、文具等行业专业展会及广交会等高规格展会，成交率最高但成本昂贵
1. Industry Exhibitions - Professional exhibitions for lighting, gifts, stationery, etc. including Canton Fair, highest conversion rate but costly
2. B2B平台 - 阿里巴巴国际站(Alibaba)、中国制造网(Made-in-China)、环球资源(Global Sources)，年费数万至百万，询盘转化率约1-5%
2. B2B Platforms - Alibaba, Made-in-China, Global Sources, annual fees from tens to millions with 1-5% inquiry conversion rate
3. Google/Yahoo竞价广告 - 精准关键词投放，按点击付费(PPC)
3. Google/Yahoo Ads - Precise keyword targeting, Pay-Per-Click (PPC)
4. 黄页广告 - 欧洲黄页等传统渠道
4. Yellow Pages - Traditional channels like Europages
5. 社交媒体开发 - Facebook、LinkedIn、Twitter等平台开发客户
5. Social Media - Client development on Facebook, LinkedIn, Twitter
6. 海关数据 - 采购专业海关数据分析潜在客户
6. Customs Data - Purchase professional customs data to analyze potential clients
7. 搜索引擎+开发信 - Google/Yahoo搜索+精准开发信营销
7. Search Engine + Cold Email - Google/Yahoo search + targeted email marketing
外贸零售平台对比 | E-commerce Platform Comparison
Amazon：全球最大跨境电商平台，专业卖家月费$39.99(北美)/£25(欧洲)，FBA配送为主
Amazon: World's largest cross-border platform, $39.99/month(North America)/£25(Europe), mainly FBA
eBay：全球第二，免费账号每月50条listing限额，主要采用自发货
eBay: Second largest, 50 free listings/month for basic accounts, mainly self-delivery
速卖通：阿里旗下，年费1万元+单类目限制，巴西/俄罗斯客户为主
AliExpress: Alibaba's platform, ¥10,000/year + single category limit, mainly Brazil/Russia clients
Google竞价收费模式 | Google Ads Pricing Model
采用CPC(每次点击付费)模式，不同行业关键词价格差异大，建议：
PPC(Pay-Per-Click) model, keyword prices vary by industry. Suggestions:
- 设置每日预算控制成本 | Set daily budget to control costs
- 使用长尾关键词降低成本 | Use long-tail keywords to reduce costs
- 优化质量得分提高展示 | Optimize Quality Score for better exposure
外贸网站建设建议 | Website Development Tips
专业外贸网站应包含：
Professional foreign trade websites should include:
- 多语言支持 | Multilingual support
- 产品高清展示 | HD product display
- 公司实力证明 | Company strength demonstration
- SEO优化内容 | SEO optimized content
