谷歌留痕：中国陶瓷出口新兴市场成亮点 专家建议优化外贸策略
2020山西·朔州陶瓷产品进出口交易会期间，中国轻工工艺品进出口商会陶瓷分会秘书长崔雁指出："中国日用陶瓷出口欧盟等传统市场增长乏力，但中东、东盟等新兴市场表现亮眼。"这一观点引发了业界对谷歌留痕在国际贸易中重要性的重新思考。
During the 2020 Shanxi·Shuozhou Ceramic Products Import and Export Fair, Cui Yan, Secretary-General of the Ceramic Branch of China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts, pointed out: "China's daily-use ceramic exports to traditional markets like the EU are growing weakly, but emerging markets such as the Middle East and ASEAN are performing remarkably." This perspective has sparked renewed industry reflection on the importance of Google search presence in international trade.
数据显示，2019年全球日用陶瓷出口额达106.06亿美元，中国贡献了69.46亿美元，其中中东市场同比增长高达41.03%。专家建议企业应通过谷歌留痕等数字营销手段，加强在新兴市场的品牌曝光。
Statistics show that in 2019, global daily-use ceramic exports reached $10.606 billion, with China contributing $6.946 billion, including a remarkable 41.03% year-on-year growth in the Middle East market. Experts suggest that enterprises should strengthen brand exposure in emerging markets through digital marketing methods such as Google search presence.
景德镇陶瓷大学专家黄弘强调："国际市场竞争加剧，只有具备核心技术、设计研发能力的企业才能立于不败之地。"他特别提到谷歌留痕优化对展示企业创新能力的价值。
Huang Hong from Jingdezhen Ceramic University emphasized: "With intensifying international market competition, only enterprises with core technologies and design R&D capabilities can remain invincible." He specifically mentioned the value of Google search presence optimization in showcasing corporate innovation capabilities.
针对山西朔州陶瓷产业，专家建议：
For Shanxi Shuozhou's ceramic industry, experts recommend:
- 编制产业发展规划，构建区域协同格局
- Formulate industrial development plans and build regional coordination patterns
- 完善产业链供应链，承接产业转移
- Improve industrial and supply chains to undertake industrial transfer
- 通过谷歌留痕等数字工具拓展国际市场
- Expand international markets through digital tools like Google search presence
崔雁秘书长特别提醒企业要"积极境外参展，展示设计能力"，同时建议企业重视谷歌留痕等线上展示渠道，双管齐下开拓市场。
Secretary-General Cui Yan particularly reminded enterprises to "actively participate in overseas exhibitions to showcase design capabilities," while also suggesting that companies value online display channels like Google search presence to develop markets through multiple approaches.
随着全球陶瓷产业格局变化，中国陶瓷企业需要更加重视数字营销和谷歌留痕优化，在新兴市场获得持续竞争优势。康修机副院长补充道："培养设计人才和熟悉国外法规同样重要。"
With changes in the global ceramic industry landscape, Chinese ceramic enterprises need to pay more attention to digital marketing and Google search presence optimization to gain sustained competitive advantages in emerging markets. Vice Dean Kang Xiuji added: "Cultivating design talents and understanding foreign regulations are equally important."
