SEO零基础教学：外贸跟单职业选择与谷歌竞价推广指南
外贸跟单职业选择的关键因素
When choosing between factory and trading company for foreign trade follow-up, consider these key aspects:
1. 新人培养体系 - 公司是否有完善的培训机制？
1. Training system - Does the company have a complete training mechanism?
2. 工作平台 - 公司提供的软硬件条件如何？
2. Work platform - What software and hardware does the company provide?
3. 公司发展轨迹 - 成立年限、出口额增长情况
3. Company development - Years established, export growth trends
谷歌竞价推广基础教学
Google Ads Promotion Basics
1. 关键词研究 - 使用Google Keyword Planner工具
1. Keyword research - Utilize Google Keyword Planner
2. 广告组设置 - 按产品/服务分类创建广告系列
2. Ad group setup - Create campaigns by product/service categories
3. 质量得分优化 - 提升广告相关性、着陆页体验
3. Quality score optimization - Improve ad relevance and landing page experience
职业发展建议
Career Development Advice
• 优先选择处于发展期的公司
• Prioritize companies in growth phase
• 避免在摸索期的公司消耗职业黄金期
• Avoid spending prime career years in trial-and-error companies
• 关注公司年出口额增长曲线
• Monitor the company's annual export growth curve
