国货机械键盘品牌AKKO如何通过Shopee征服东南亚市场
图片来源：图虫创意
近年来，全球电竞产业蓬勃发展。数据显示，2020-2021年全球游戏玩家总数已达30亿，其中PC端玩家14亿，主机玩家9亿。这一增长趋势为电竞外设市场带来了巨大商机。
In recent years, the global esports industry has flourished. Data shows that the total number of global gamers reached 3 billion in 2020-2021, including 1.4 billion PC players and 900 million console players. This growth trend has brought huge business opportunities to the esports peripherals market.
01 抢占东南亚市场
01 Seizing Southeast Asian Market
随着电竞文化普及，机械键盘从高端玩家专属逐渐走向大众市场。消费者对键盘的灵敏度、舒适度和外观设计提出了更高要求。
With the popularization of esports culture, mechanical keyboards have gradually moved from exclusive use by high-end players to the mass market. Consumers have higher requirements for keyboard sensitivity, comfort and appearance design.
AKKO凭借以下优势在东南亚市场取得成功：
AKKO has succeeded in the Southeast Asian market with the following advantages:
- 价格优势：将客制化键盘价格降低50-100美元
- Price advantage: Reduced the price of customized keyboards by $50-100
- 品牌营销：通过KOL合作提升品牌知名度
- Brand marketing: Improved brand awareness through KOL cooperation
- 平台支持：借助Shopee完善的物流体系
- Platform support: Leveraged Shopee's complete logistics system
02 俘获专业玩家
02 Winning Over Professional Gamers
东南亚玩家具有以下特点：
Southeast Asian players have the following characteristics:
更强的DIY需求 - 相比国内玩家更注重个性化定制
Stronger DIY demand - Pay more attention to personalized customization than domestic players
品牌意识强 - 既关注价格也重视品牌声誉
Strong brand awareness - Value both price and brand reputation
03 未来发展计划
03 Future Development Plans
AKKO将继续拓展东南亚市场：
AKKO will continue to expand in Southeast Asia:
• 推出更多联名产品
• Launch more co-branded products
• 加强KOL合作
• Strengthen KOL cooperation
• 布局海外仓提升售后服务
• Establish overseas warehouses to improve after-sales service
Shopee 2023年招商计划正在进行中，有意开拓东南亚市场的卖家可考虑入驻。
Shopee's 2023 investment promotion plan is underway, sellers interested in expanding into the Southeast Asian market can consider joining.
