跨境物流危机：空运价格飙升突破历史峰值，卖家如何应对？
随着年终旺季的到来，跨境卖家正面临前所未有的物流挑战。 空运价格已突破去年最高点，普遍达到80元/KG以上，部分航线甚至飙升至110元/KG。 相比年初30元/KG的平均报价，涨幅高达2倍。
As the year-end peak season arrives, cross-border sellers are facing unprecedented logistics challenges. Air freight prices have exceeded last year's peak, generally reaching over 80 yuan/KG, with some routes soaring to 110 yuan/KG. Compared with the average price of 30 yuan/KG at the beginning of the year, the increase is as high as 2 times.
台湾地区空运价格创历史新高
Taiwan Air Freight Prices Hit Record Highs
中国台湾地区的情况尤为严峻。中华航空和长荣航空每周至少有十架次全货机或客机被包租，美西航线价格高达115元/KG以上，比2020年5月最高峰还高出20%。一架波音747全货机飞美西的成本达到180-200万美元，相当于每公斤138-149元。
The situation in Taiwan is particularly severe. China Airlines and EVA Air have at least ten cargo or passenger aircraft chartered weekly, with prices for the US West route exceeding 115 yuan/KG, 20% higher than the peak in May 2020. The cost of a Boeing 747 freighter flying to the US West is 1.8-2 million US dollars, equivalent to 138-149 yuan per kilogram.
多重因素导致价格飙升
Multiple Factors Driving Price Surge
1. 全球供应链危机
国际航空运输协会(IATA)数据显示，2021年货运量将比2019年增长7.9%，需求比疫情前高出13.2%。海运运力逼近极限，迫使更多货物转向空运。
1. Global Supply Chain Crisis
IATA data shows that cargo volume in 2021 will increase by 7.9% compared with 2019, and demand is 13.2% higher than pre-pandemic levels. Sea freight capacity is approaching its limit, forcing more goods to turn to air freight.
2. 航班大规模取消
由于上海进博会和疫情反复，国内27家千万级机场取消航班超1万架次。美国航空公司也因恶劣天气和人员短缺取消了2211架次航班。
2. Mass Flight Cancellations
Due to the Shanghai Import Expo and recurring epidemics, more than 10,000 flights were canceled at 27 major domestic airports. US airlines also canceled 2,211 flights due to bad weather and staff shortages.
3. 成本竞争力变化
疫情前空运价格是海运的12.5倍，2021年9月已降至3倍。这种相对成本优势进一步刺激了空运需求。
3. Changes in Cost Competitiveness
Before the pandemic, air freight prices were 12.5 times that of sea freight, which dropped to 3 times in September 2021. This relative cost advantage further stimulated air freight demand.
卖家应对策略
Seller Response Strategies
1. 多渠道比价
从多家物流公司获取报价，寻找性价比最优方案。
1. Multi-channel Price Comparison
Obtain quotes from multiple logistics companies to find the best value-for-money solution.
2. 混合运输模式
结合陆运、海运和空运，平衡时效与成本。
2. Mixed Transportation Mode
Combine land, sea and air transportation to balance timeliness and cost.
3. 调整产品策略
重点运输畅销品，适当提高售价以抵消物流成本。
3. Adjust Product Strategy
Focus on transporting best-selling products and appropriately increase selling prices to offset logistics costs.
物流成本上涨已成定局，卖家需要积极调整策略，在挑战中寻找机遇。 与其抱怨无法改变的事实，不如专注于优化运营和产品结构，在激烈的市场竞争中保持盈利能力。
The rise in logistics costs has become a foregone conclusion, and sellers need to actively adjust their strategies to find opportunities in challenges. Rather than complaining about unchangeable facts, it's better to focus on optimizing operations and product structure to maintain profitability in fierce market competition.
