国际货代如何做好谷歌竞价排名推广？谷歌"刷脸支付"挑战苹果支付
谷歌推广"刷脸"支付系统 与苹果展开竞争
Google promotes "face recognition" payment system to compete with Apple
谷歌公司近日宣布，正在大力推广其面部识别支付系统，旨在为用户提供无需手机或钱包的便捷支付体验。
Google recently announced the promotion of its facial recognition payment system, aiming to provide users with a convenient payment experience without the need for phones or wallets.
谷歌产品经理帕利·巴特在官方博客中表示："想象一下，你可以不碰钱包就快速通过收费窗口，或者当你手举热狗进入球场时却不用给收银员递硬币和信用卡...这促使我们开发出'解放双手'(Hands Free)数字钱包应用。"
Google product manager Pali Bhat stated in the official blog: "Imagine being able to quickly pass through toll booths without touching your wallet, or entering the stadium holding a hot dog without handing coins and credit cards to the cashier...This inspired us to develop the 'Hands Free' digital wallet application."
国际货代如何做好谷歌竞价排名推广？
How can international freight forwarders optimize Google Ads?
对于国际货运代理企业而言，谷歌竞价排名推广(Google Ads)是获取海外客户的重要渠道。建议采取以下策略：
For international freight forwarding companies, Google Ads is an important channel to acquire overseas customers. The following strategies are recommended:
1. 精准关键词定位：选择"国际货运"、"海运代理"等专业术语，同时包含长尾关键词
1. Accurate keyword targeting: Select professional terms like "international freight", "shipping agent", and include long-tail keywords
2. 多语言广告投放：针对目标市场使用当地语言制作广告
2. Multilingual ad delivery: Create ads in local languages for target markets
3. 着陆页优化：确保广告链接到专业、响应式的企业网站
3. Landing page optimization: Ensure ads link to professional, responsive corporate websites
支付领域的新竞争
New competition in the payment field
分析人士指出，谷歌推出数字钱包明显是要与"苹果支付"(Apple Pay)展开竞争。装有该应用的智能手机将通过蓝牙和无线网络自动识别支持"解放双手"支付的商店。
Analysts point out that Google's digital wallet is clearly competing with Apple Pay. Smartphones with this app will automatically identify stores supporting "Hands Free" payments via Bluetooth and WiFi.
谷歌还测试了通过店内摄像头快速拍照完成认证的"刷脸"付款方式，这将进一步提升支付便利性。
Google also tested "face recognition" payments through quick photo authentication via in-store cameras, which will further enhance payment convenience.
