Google推广策略助力茉莉花产业全球化 - 横州茉莉花国际营销案例分析
第五届世界茉莉花大会近日在南宁隆重举行，这场国际盛会为Google推广茉莉花产品提供了绝佳平台。记者获悉，2023年横州茉莉花综合品牌价值已达222.15亿元，这背后离不开专业的数字营销策略支持。
The 5th World Jasmine Conference was recently held in Nanning, providing an excellent platform for Google promotion of jasmine products. It was reported that the comprehensive brand value of Hengzhou jasmine reached 22.215 billion yuan in 2023, thanks to professional digital marketing strategies.
横州市创新的"数字茉莉"大数据平台入选国家数字乡村建设指南，这种数字化转型正是Google推广的基础。通过精准的SEO优化和关键词投放，横州茉莉花产品在国际市场的曝光率显著提升。
Hengzhou's innovative "Digital Jasmine" big data platform was included in the National Digital Rural Construction Guide. This digital transformation forms the foundation for Google promotion. Through precise SEO optimization and keyword targeting, the exposure of Hengzhou jasmine products in international markets has significantly increased.
在Google推广方面，横州市采取了以下创新策略：
In terms of Google promotion, Hengzhou has adopted the following innovative strategies:
- 建立多语言官网，优化"茉莉花茶"等核心关键词
- Creating multilingual official websites and optimizing core keywords like "jasmine tea"
- 利用Google Ads精准定位欧美高端茶叶市场
- Using Google Ads to precisely target high-end tea markets in Europe and America
- 通过YouTube视频展示茉莉花种植加工全过程
- Showcasing the entire process of jasmine planting and processing through YouTube videos
目前，全球10朵茉莉花中有6朵来自广西横州。通过持续优化的Google推广策略，横州茉莉花产业成功打开了"一带一路"沿线国家市场，产品远销俄罗斯、摩洛哥等国家。
Currently, 6 out of 10 jasmine flowers worldwide come from Hengzhou, Guangxi. Through continuously optimized Google promotion strategies, Hengzhou's jasmine industry has successfully entered markets along the Belt and Road countries, with products exported to Russia, Morocco and other countries.
对于想要开拓国际市场的农业企业，横州茉莉花的Google推广经验值得借鉴：
For agricultural enterprises looking to expand into international markets, Hengzhou jasmine's Google promotion experience is worth learning from:
- 建立专业的多语种营销团队
- Establishing a professional multilingual marketing team
- 定期分析Google Analytics数据优化投放策略
- Regularly analyzing Google Analytics data to optimize advertising strategies
- 结合当地文化特点定制广告内容
- Customizing ad content according to local cultural characteristics
随着RCEP的实施，Google推广将成为中国农产品走向世界的重要渠道。横州茉莉花产业的成功案例证明，专业的数字营销能够显著提升农产品国际竞争力。
With the implementation of RCEP, Google promotion will become an important channel for Chinese agricultural products to go global. The success of Hengzhou's jasmine industry proves that professional digital marketing can significantly enhance the international competitiveness of agricultural products.
