稳定的商店App推广受阻？谷歌竞价推广价值与SEO关键词策略全解析
稳定的商店App推广受阻？谷歌竞价推广价值与SEO关键词策略全解析
Stable Store App Promotion Failing? Complete Guide to Google Ads Value and SEO Keyword Strategies
SEO关键词是什么？它对网站排名的影响竟然这么大！
What Are SEO Keywords? Their Huge Impact on Website Rankings!
关键词是SEO工作的核心，网站优化过程中的所有操作都与关键词紧密相关。除了站内SEO优化，关键词在B2B外贸企业开展的线上营销推广渠道（如谷歌付费广告、内容营销、社媒营销）以及C端推广平台（如Amazon）中也同样非常重要。
Keywords are the core of SEO work, with all website optimization processes closely related to them. Beyond on-site SEO, keywords are equally crucial in B2B foreign trade enterprises' online marketing channels (like Google Ads, content marketing, social media marketing) and C-end promotion platforms (like Amazon).
关键词的官方定义
Official Definition of Keywords
根据百度百科的解释，关键词源于英文"Keywords"，是指单个媒体在制作使用索引时所使用的词汇。关键词搜索是网络搜索索引的主要方法之一。
According to Baidu Encyclopedia, keywords originate from the English term "Keywords", referring to the vocabulary used by individual media when creating indexes. Keyword search is one of the primary methods of web search indexing.
在搜索引擎方面，关键词是指用户为了查找相关信息，在谷歌等搜索引擎中输入的单词和短语，输入后谷歌会生成一个列出结果页面的网页。
For search engines, keywords are the words and phrases users input into Google and other search engines to find relevant information, after which Google generates a results page listing relevant webpages.
为什么关键词如此重要？
Why Are Keywords So Important?
1. 关键词定义了我们的内容主题以及与之相关的信息
1. Keywords define our content topics and related information
2. 关键词与我们的业务和客户群体直接相关
2. Keywords are directly related to our business and customer base
3. 当网站关键词与用户搜索内容匹配时，能显著提高展示概率
3. When website keywords match user searches, it significantly increases display probability
谷歌搜索引擎营销的蓝海机遇
Blue Ocean Opportunities in Google Search Marketing
尽管谷歌目前已退出中国市场，但谷歌搜索引擎营销的蓝海仍在持续，主要原因如下：
Although Google has exited the Chinese market, blue ocean opportunities in Google search marketing persist for these main reasons:
1. 市场占有率：谷歌在全球搜索引擎市场占据领先地位
1. Market Share: Google leads the global search engine market
2. 营销渠道占比：在数字营销领域中，搜索引擎占据较大比例
2. Marketing Channel Proportion: Search engines account for a significant portion in digital marketing
不同类型企业的营销策略建议
Marketing Strategy Recommendations for Different Business Types
B2B营销型企业：
For B2B Marketing Companies:
- 邮件营销(EDM)
- Email Marketing (EDM)
- 内容营销(Content Marketing,Website)
- Content Marketing (Website)
- 搜索引擎营销(SEM:SEO&SEA)
- Search Engine Marketing (SEM: SEO & SEA)
B2C商城企业：
For B2C E-commerce Companies:
- 视频营销(Video Marketing)
- Video Marketing
- 社媒营销(SMM)
- Social Media Marketing (SMM)
- 联盟营销(Affiliates)
- Affiliate Marketing
搜索引擎营销的优势
Advantages of Search Engine Marketing
1. 属于被动营销，转化率通常高于其他渠道
1. As passive marketing, conversion rates are typically higher than other channels
2. 是所有数字营销的基础和最终转化着陆点
2. Serves as the foundation and final conversion landing point for all digital marketing
3. 成功案例：国内某家具企业通过搜索引擎营销在非洲市场取得巨大成功
3. Success Case: A Chinese furniture company achieved great success in African markets through search engine marketing
关键词策略四步走
Four-Step Keyword Strategy
1. 搜索引擎如何找到关键词
1. How search engines find keywords
2. 关键词的类型有哪些
2. Types of keywords
3. 如何策划关键词
3. How to plan keywords
4. 关键词优化怎么做
4. How to optimize keywords
