10种能让2022年SEO受益匪浅的高级网站优化技巧
网站SEO是一项技术活，也是一项需要毅力和坚持的工作，用"守得云开见月明"来形容再合适不过。相较于称之为高级网站SEO技术，相信更深入的网站内容优化会更容易理解。
Website SEO is a technical task that requires perseverance and persistence. It's best described by the Chinese proverb "perseverance will be rewarded". Rather than calling them advanced SEO techniques, it's easier to understand them as in-depth website content optimization.
一、文章内容被他人引用
1. Get Your Content Cited by Others
任何网站内容在发布一段时间后，其搜索趋势都会逐渐下降，就像热度冷却一样。但如果你的文章内容具有极高的专业性，在后续可能会被他人引用，从而带动原发布网站热度的再次回升。
After being published for some time, the search trend of any website content will gradually decline, just like cooling off. But if your content is highly professional, it may be cited by others later, which can drive the popularity of the original publishing website to rise again.
二、使用动图提升页面停留时间
2. Use GIFs to Increase Dwell Time
访客通常会在感兴趣的文章内容上花费大量时间，而Google通常也会认为那些停留时间较长的页面对访客更有益，因此会提高其排名。
Visitors usually spend more time on content they're interested in, and Google tends to rank pages with longer dwell time higher as they're considered more beneficial to visitors.
三、在标题中使用比较关键词
3. Use Comparison Keywords in Titles
为了突出自身的优势，我们通常会通过与其他同行进行对比来实现，例如：SEM好还是SEO好，苹果手机与Android手机。
To highlight our advantages, we often compare with competitors, such as "SEM vs SEO" or "iPhone vs Android". These comparison keywords usually have lower competition in Google search.
四、列表页的分页采用动态参数
4. Use Dynamic Parameters for Pagination
搜索引擎抓取网站页面的时间是有限的，如果网站内容过多，会产生大量的分页，这会分散搜索引擎的抓取时间。
Search engines have limited time to crawl website pages. Too much content creates numerous pagination pages that scatter crawling time. Dynamic parameters help search engines better understand URL formats.
五、借助视音频建立反向链接
5. Build Backlinks with Videos and Audios
在各类视频或音频平台上发布内容，不仅可以以新的方式传播品牌（产品或服务）、扩大影响力，还能让这些平台上发布的音视频与自己产生关联，从而增加反向链接。
Publishing content on video/audio platforms not only promotes your brand in new ways but also creates associations that generate backlinks. This is especially effective when promoting specific products/services.
六、构建内容传播矩阵
6. Create a Content Distribution Matrix
在发布新内容时，不要局限于自己的单一网站，各种第三方平台也是我们内容传播的战场，让我们的内容能够多方位触达访客群体。
When publishing new content, don't limit to your own website. Utilize various third-party platforms as battlefields for content distribution to reach audiences from multiple angles.
七、充分利用搜索结果页（SERP）的其他资源
7. Leverage Other SERP Features
SERP首页排名占据了所有自然点击的32%，对于许多网站来说，进入首页排名非常困难。虽然无法直接获得肉，但我们还有机会喝到汤。
While ranking on SERP first page (accounting for 32% of all organic clicks) is difficult for many websites, there are other SERP features like featured snippets, YouTube videos, "People also ask", and related images that provide ranking opportunities.
八、开启博文评论功能
8. Enable Blog Comments
博文不仅是一个内容发布平台，也是与访客互动的入口。此外，网页中的评论也会对网页在Google中的排名产生影响。
Blogs are not just publishing platforms but also interaction channels. Comments on webpages can influence Google rankings while increasing dwell time as visitors read others' feedback.
九、从Reddit查找低竞争关键字
9. Find Low-Competition Keywords from Reddit
Reddit是一个社交新闻论坛，其网站权重和热度都很高，里面包含了各个行业发布的内容。被大家认可的帖子会被置顶到首页，并形成一个专业的在线社区。
Reddit, a high-authority social news forum, contains content across industries. Popular posts get pinned to form professional communities where we can discover valuable, low-competition keywords.
十、通过Google Keyword Planner挖掘隐藏关键词
10. Discover Hidden Keywords via Google Keyword Planner
Google Keyword Planner是辅助SEM优化师进行关键词拓展的工具，经常被SEO从业者使用。我们可以使用"首先指定网址"这个选项来挖掘关键词，尤其是可以通过它获取竞争对手网站的关键词。
Beyond its primary SEM use, Google Keyword Planner's "Start with a website" option helps SEO professionals uncover hidden keywords, including competitors' keywords, for content strategy.
