亚马逊新手开店避坑指南：3个关键陷阱与解决方案
新手做亚马逊的坑有很多，要做起来一个店铺，需要很多个环节，包括亚马逊全球开店、选品、视觉设计（图片拍摄）、店铺运营、物流、站外推广、第三方收付款等多个环节。
There are many pitfalls for Amazon beginners. Running a successful store requires multiple steps including global account setup, product selection, visual design (photo shooting), store operation, logistics, off-site promotion, third-party payment collection, etc.
1. 站点选择之坑 | Site Selection Pitfalls
不是所有站点都适合新卖家入驻。新卖家选择哪个站点比较好呢？建议是：新卖家先从北美站做起。北美站是市场体量最大的站点，虽然竞争很激烈，但是机会更多一些。
Not all marketplaces are suitable for new sellers. For beginners, we recommend starting with Amazon North America - the largest marketplace with the most opportunities despite fierce competition.
2. 店铺注册之坑 | Account Registration Pitfalls
亚马逊的入驻规则比较奇葩，一套资料在一个站点只能注册一次。一旦注册不通过，那这些资料都不能再用了。而亚马逊又有许多敏感的地方，例如营业执照经营的类目、图片的清晰度等。
Amazon has strict registration rules - one set of documents can only be used once per marketplace. If registration fails, these documents become unusable. Amazon is particularly sensitive about business license categories and image quality.
3. 多店铺运营之坑 | Multi-Account Operation Pitfalls
由于亚马逊注册规则的限制，一个法人在一个站点只能有一个店铺。获取多个店铺的渠道，可以找多个法人注册公司，也可以买亚马逊店铺。
Amazon restricts one legal entity to one store per marketplace. To operate multiple stores, sellers typically register multiple companies or purchase existing Amazon accounts.
重要建议：首次入驻亚马逊，最好找身边的老卖家指导注册或者是找第三方代注册，确保通过率。
Key Recommendation: First-time sellers should seek guidance from experienced sellers or use professional registration services to ensure approval.
