跨境电商年末购物季爆发：中国制造加速出海 外贸新动能持续增强
中国跨境电商平台在欧美市场持续走强
Chinese cross-border platforms gain momentum in EU and US markets
随着年末购物季到来，海外消费者对中国跨境电商平台的依赖度显著提升。市场研究机构GFK预测，2023年Temu、SHEIN、阿里速卖通等平台将向欧盟国家发货约40亿件商品。
As the year-end shopping season approaches, overseas consumers' reliance on Chinese cross-border e-commerce platforms has significantly increased. Market research firm GFK predicts that platforms like Temu, SHEIN, and AliExpress will ship approximately 4 billion items to EU countries in 2023.
平台数据亮眼 欧洲市场增速领先
Impressive platform performance with European market leading growth
阿里国际站数据显示，12月以来平台GMV同比增长30%，其中欧洲市场支付买家数增幅接近40%。拼多多旗下Temu更成为美国App Store最受欢迎的免费应用。
Alibaba International data shows that since December, platform GMV has increased by 30% year-on-year, with the number of paying buyers in the European market increasing by nearly 40%. Pinduoduo's Temu has become the most popular free app in the US App Store.
半托管模式成为2024年跨境电商创新关键词
Semi-hosted model emerges as key innovation for 2024
跨境电商平台纷纷推出半托管模式，商家将货物提前送至海外指定地点，既提高配送时效又保留经营自主权。SHEIN数据显示，"黑五"期间部分半托管卖家销售额增幅高达37倍。
Cross-border platforms are rolling out semi-hosted models, where merchants pre-ship goods to overseas locations, improving delivery times while maintaining operational autonomy. SHEIN data shows that during "Black Friday", some semi-hosted sellers saw sales increase by up to 37 times.
政策支持持续加码 完善跨境电商生态
Policy support continues to strengthen cross-border ecosystem
国家发改委近期印发《浙江省义乌市深化国际贸易综合改革总体方案》，提出优化跨境电商规则。义乌已启动"跨境电商万人培训行动"，提供企业注册、税务、金融等一站式服务。
The National Development and Reform Commission recently issued the "Overall Plan for Deepening Comprehensive Reform of International Trade in Yiwu City, Zhejiang Province", proposing to optimize cross-border e-commerce rules. Yiwu has launched a "10,000-person Cross-border E-commerce Training Program", providing one-stop services including company registration, taxation, and financing.
中欧班列助力跨境电商物流
China-Europe Railway Express facilitates cross-border logistics
今年前8个月，中欧班列(义乌)已开行1221列，发运货物达100360标箱。面对海运挑战，越来越多的跨境电商商品选择通过中欧班列运输，兼具时效与成本优势。
In the first eight months of this year, the China-Europe Railway Express (Yiwu) has operated 1,221 trains, transporting 100,360 TEUs. Facing ocean shipping challenges, more cross-border goods are choosing the China-Europe Railway Express, which offers both timeliness and cost advantages.
