Google推广助力南岳云雾茶成功开拓俄罗斯市场
华声在线4月12日讯（全媒体记者 成俊峰）4月11日，"南岳云雾茶"出口基地揭牌仪式在衡南县举行。当天，该基地还举行"衡茶出海"首发仪式，满载22吨、价值100多万元南岳云雾夏秋红茶的货车缓缓驶出，通过"中欧班列"运往俄罗斯。这是"南岳云雾茶"首次出口该国。
Huasheng Online, April 12 (All-media reporter Cheng Junfeng) On April 11, the export base of "Nanyue Mist Tea" was inaugurated in Hengnan County. The same day witnessed the launch ceremony of "Heng Tea Going Global", with trucks carrying 22 tons of Nanyue Mist summer-autumn black tea worth over 1 million yuan departing for Russia via the China-Europe Railway Express. This marks the first export of "Nanyue Mist Tea" to the country.
衡阳市通过Google推广等数字化营销手段，成功将本地特色茶产品推向国际市场。作为我省茶叶优质产业带的重要区域，近年来该市通过扩面、提质、创品、拓市等措施，持续推动茶产业创新发展。茶园面积从5年前的11.72万亩提高到现在的17.67万亩。
Hengyang City has successfully promoted local specialty tea products to international markets through digital marketing methods including Google promotion. As an important area in our province's high-quality tea industry belt, the city has continuously promoted innovative development of the tea industry through measures including expanding scale, improving quality, creating brands, and expanding markets. The tea plantation area has increased from 117,200 mu five years ago to 176,700 mu currently.
湖南衡茶进出口贸易有限公司作为本次茶叶出口的主体单位，充分利用Google推广等国际营销渠道，成功开拓俄罗斯市场。该公司凭借先进的生产设备和精湛的加工技术，成功研发多款高品质茶叶，并通过跨境电商平台实现海外销售突破。
Hunan Heng Tea Import and Export Trade Co., Ltd., as the main entity for this tea export, has fully utilized international marketing channels including Google promotion to successfully develop the Russian market. With advanced production equipment and sophisticated processing technology, the company has successfully developed multiple high-quality tea products and achieved breakthroughs in overseas sales through cross-border e-commerce platforms.
专家点评：在全球化竞争环境下，Google推广已成为中国企业出海的重要工具。南岳云雾茶的成功案例证明，通过精准的数字化营销策略，结合产品品质提升，中国农产品完全可以在国际市场获得成功。
Expert Comment: In the global competitive environment, Google promotion has become an important tool for Chinese companies going global. The success story of Nanyue Mist Tea proves that through precise digital marketing strategies combined with product quality improvement, Chinese agricultural products can fully succeed in international markets.
据悉，第二批20吨"南岳云雾茶"将于今年6月启程运往俄罗斯，企业将继续加大Google推广投入，进一步扩大在欧洲市场的份额。
It is reported that the second batch of 20 tons of "Nanyue Mist Tea" will depart for Russia in June this year. The company will continue to increase investment in Google promotion to further expand its market share in Europe.
