跨境电商新机遇：乐天平台助力中国品牌出海日本法国市场
2024年4月12日 - 由雨果跨境主办的"2024乐天全球电商品牌峰会"在深圳成功举办。本次峰会汇聚了乐天集团日本与法国两大市场平台，为中国品牌出海提供全方位指导。
April 12, 2024 - The "2024 Rakuten Global E-commerce Brand Summit", hosted by Hugo Cross-border, was successfully held in Shenzhen. The summit brought together Rakuten's Japanese and French market platforms to provide comprehensive guidance for Chinese brands going global.
跨境电商发展现状
Current Status of Cross-border E-commerce
中国跨境电商进出口规模五年内增长近10倍，2023年达2.38万亿美元，同比增长15.6%。深圳市跨境电子商务协会执行会长王馨指出，跨境电商已成为外贸新常态，但仍面临国际规则变动等多重挑战。
China's cross-border e-commerce import and export scale has grown nearly 10 times in five years, reaching $2.38 trillion in 2023, a year-on-year increase of 15.6%. Wang Xin, Executive President of Shenzhen Cross-border E-commerce Association, pointed out that cross-border e-commerce has become the new normal in foreign trade, but still faces multiple challenges including changes in international rules.
乐天平台全球布局
Rakuten's Global Layout
日本乐天集团深圳分公司总经理周洋表示，日本电商化率自2020年以来加速增长，乐天市场成为核心增长力量。法国乐天CEO Fabien Versavau透露，2023年法国电商消费达1600亿欧元，同比增长10.5%，展现出强大市场潜力。
Zhou Yang, General Manager of Rakuten Japan's Shenzhen Branch, stated that Japan's e-commerce rate has accelerated since 2020, with Rakuten Market becoming the core growth driver. Fabien Versavau, CEO of Rakuten France, revealed that France's e-commerce consumption reached €160 billion in 2023, a 10.5% year-on-year increase, demonstrating strong market potential.
市场运营策略
Market Operation Strategies
日本乐天招商部总监齐阳刚表示将提供全方位入驻支持。法国乐天亚太区招商总监秦耀臻指出，作为法国前十电商平台，乐天拥有高购买力会员群体。运营专家建议根据不同市场特点制定差异化策略。
Qi Yanggang, Director of Rakuten Japan's Merchant Acquisition Department, stated they would provide comprehensive entry support. Qin Yaozhen, Director of Rakuten France's Asia-Pacific Merchant Acquisition, pointed out that as a top 10 French e-commerce platform, Rakuten has high-purchasing-power members. Operation experts recommend developing differentiated strategies based on market characteristics.
物流与风险管理
Logistics and Risk Management
法国乐天物流网络招商经理蔡逸平介绍其官方物流服务优势。东京海上日动保险占莉提醒中国卖家注意产品责任风险，建议购买相关保险降低出海风险。
Cai Yiping, Business Development Manager of Rakuten France's Logistics Network, introduced the advantages of its official logistics services. Zhan Li from Tokio Marine & Nichido Fire Insurance reminded Chinese sellers to pay attention to product liability risks and recommended purchasing relevant insurance to reduce risks when going global.
成功案例分享
Success Case Sharing
卧安科技日本市场运营负责人林仕慧分享如何利用乐天平台资源实现类目领先。深圳凌旋玛科技欧洲销售总监Irene强调产品、服务、物流和营销工具的综合运营策略。
Lin Shihui, Japan Market Operation Manager of Woan Technology, shared how to use Rakuten platform resources to achieve category leadership. Irene, European Sales Director of Shenzhen Lingxuanma Technology, emphasized comprehensive operation strategies including products, services, logistics and marketing tools.
展望未来，乐天集团将继续推进全球化战略，与中国品牌携手开拓国际市场，共创跨境电商新篇章。
Looking ahead, Rakuten Group will continue to advance its globalization strategy, working with Chinese brands to explore international markets and create a new chapter in cross-border e-commerce.
