真正了解WordPress独立站流量含义 | 谷歌SEO与付费推广策略
真正了解WordPress独立站流量含义 | 谷歌SEO与付费推广策略
Understanding the True Meaning of WordPress Site Traffic | Google SEO & Paid Promotion Strategies
网站上线后，作为商家希望从谷歌和其他渠道获取更多的流量，从而获得更多的询盘，实现订单转化。对于"流量"这个词，大部分认为流量就是进入我们网站的访客，这种说法是不正确的。
After a website goes live, merchants hope to obtain more traffic from Google and other channels to generate more inquiries and achieve order conversions. Most people think traffic simply means visitors to our website, but this understanding is incorrect.
1. 什么是谷歌流量？
1. What is Google Traffic?
谷歌流量指的是用户通过搜索引擎（主要是谷歌）看到你的网站或者点击进入你的网站访问量。这个流量的来源通常是用户在谷歌搜索框中输入查询词，搜索引擎根据网站的内容和优化情况将其显示在搜索结果中。
Google traffic refers to users seeing your website or clicking to visit through search engines (primarily Google). This traffic usually comes from users entering search queries in Google's search box, with the search engine displaying your website based on its content and optimization status.
谷歌流量主要分为：
Google traffic can be categorized into:
- 自然流量：通过搜索结果自然排名获得的流量，通常是通过搜索引擎优化（SEO）来实现的。
- Organic traffic: Traffic obtained through natural search rankings, typically achieved through search engine optimization (SEO).
- 推荐流量：客户对你网站的点击或者行动行为，会让谷歌认为你的网站的客户体验度好，从而会推荐更多这类画像的客户给你。
- Referral traffic: When users click or interact with your website, Google considers this as good user experience and will recommend more similar users to your site.
- 付费流量：通过谷歌广告（Google Ads）获得的流量，通过支付费用让你的站点显示在广告位上。
- Paid traffic: Traffic obtained through Google Ads by paying to have your site displayed in advertising spaces.
2. 流量专业术语解析
2. Key Traffic Terminology Explained
进入我们网站的流量专业术语分为：impression（曝光）, views（查看）, vistors（访客）。
Professional terms for website traffic include: impression, views, and visitors.
Impression（曝光）通常被误解为网站流量，但曝光量的高低并不能代表网站会有更多的询盘：
Impression is often misunderstood as website traffic, but high impression counts don't necessarily translate to more inquiries:
- 我们自己行为的浏览网站或直接打开网站（direct流量）
- Browsing our own website or direct visits (direct traffic)
- 客户通过谷歌搜索看到但未必点击进入（虚曝光）
- Users seeing but not necessarily clicking through from Google searches (virtual impressions)
- 客户搜索发现网站但未点击（仍算曝光）
- Users finding but not clicking on your site in search results (still counts as impression)
- 客户点击进入查看内容（impression+click+visitor）
- Users clicking through to view content (impression+click+visitor)
正确的流量获取流程：
Proper traffic acquisition process:
- 谷歌关键词搜索
- Google keyword search
- 页面排名（网站匹配的关键词代表的页面）
- Page ranking (pages matching searched keywords)
- 客户点击行为
- User click behavior
- 客户进入网站浏览
- User browsing the website
- 客户下询盘
- User submitting inquiry
3. 网站内容与结构的重要性
3. Importance of Website Content & Structure
页面结构和内容的优秀促使客户不断的去查看相关信息，那么客户的在网站的停留时间会越长，bounce rate会低，说明我们网站的客户体验度高，这对于我们网站的权重提高非常重要。
Excellent page structure and content encourages users to keep viewing related information, increasing their time on site and lowering bounce rate, indicating good user experience which is crucial for improving website authority.
付费流量提示：如果内容、结构很差，影响客户体验度，从跳出率表现出来，谷歌不会推广这样的广告内容。
Paid traffic tip: If content and structure are poor, affecting user experience as shown in bounce rate, Google won't promote such ad content.
建议：创建独立站时一定要在结构和内容上下功夫（建议不要套用模板)，合理布局页面关键词，提高客户体验度，降低跳出率。
Recommendation: When creating an independent site, focus on structure and content (avoid using templates), properly arrange page keywords, improve user experience, and reduce bounce rate.
