掘金千亿美金西法电商市场：2022年速卖通海外推广三大战略方向
掘金千亿美金西法电商市场：2022年速卖通海外推广三大战略方向
Exploring the $100 Billion E-commerce Market in Spain & France: AliExpress' 2022 Overseas Promotion Strategies
市场规模与机遇 Market Size & Opportunities
相关数据指出，目前西法电商规模已达到1000亿美金，预计未来5年年均增速将达到8.5%以上，电商规模渗透率占据整个零售市场规模的15%。
Data shows that the current e-commerce market size in Spain and France has reached $100 billion, with an expected annual growth rate of over 8.5% in the next five years. E-commerce penetration accounts for 15% of the total retail market.
用户消费力 Consumer Spending Power
全球速卖通西班牙行业发展负责人马宇航表示，现有西法电商用户规模已达7450万，占总人口数66%，欧盟整体人均消费支出为1.6万美金。
Ma Yuhang, Head of Spanish Market Development at AliExpress, stated that the current e-commerce user base in Spain and France has reached 74.5 million, accounting for 66% of the total population. The average per capita consumption expenditure in the EU is $16,000.
速卖通市场地位 AliExpress' Market Position
以西班牙、法国为例，速卖通整体品牌知名度在当地市场达到70%和90%，同时月活跃访客达到3800万和2800万，在购物类APP里排名第二。
Taking Spain and France as examples, AliExpress' brand awareness reaches 70% and 90% respectively in local markets, with monthly active visitors reaching 38 million and 28 million, ranking second among shopping apps.
2022年速卖通三大战略方向 AliExpress' Three Strategic Directions for 2022
1. 仓发保障 Warehouse & Fulfillment Guarantee
速卖通保持一级投入物流基建设施，以跨境直发为例，整体基建将新增10个以上分拨中心配送站，同时还将增加整体航班频次。
AliExpress continues to invest heavily in logistics infrastructure. For cross-border direct shipping, it will add over 10 new distribution centers and increase flight frequencies.
2. 投入确定性 Investment Certainty
平台将重点扶持100个商家精准投放200家核心本地渠道，帮助商家在现有流量基础上获取更多商业流量。
The platform will focus on supporting 100 merchants to precisely target 200 core local channels, helping merchants acquire more commercial traffic based on existing traffic.
3. 完善的生态 Comprehensive Ecosystem
速卖通将全面开放原有基础上搭建的所有生态体系，进一步助力商家实现本地化渠道推广。
AliExpress will fully open all ecosystem built on its original foundation to further help merchants achieve localized channel promotion.
商家增长指南 Merchant Growth Guide
基础能力 Basic Capabilities
商家需要关注现有西法VAT政策，与此同时，根据国家提供的服务方案进行有效匹配。
Merchants need to pay attention to current VAT policies in Spain and France, while effectively matching the service solutions provided by the platform.
稳速增长 Stable Growth
商家在满足基础能力后，若要实现国家化的快速增长，还需要基于现有差异化国家需求进行针对性选品。
After meeting basic capabilities, merchants need to conduct targeted product selection based on differentiated national demands to achieve rapid international growth.
抢占先机 Seizing Opportunities
2022年速卖通开放生态给到商家，品牌可以借助西法的整体生态力量逐步发展自身品牌力。
In 2022, AliExpress will open its ecosystem to merchants, allowing brands to gradually develop their brand power with the support of the overall ecosystem in Spain and France.
